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Just Enough Copies with Short Run Printing
By Florante Chok Cay
Nowadays, many technologies have already been introduced to the public. Even the printing industry has benefited from the immersion from these advancements. Many new printing services are now available for public usage. Among the new printing service presented these days is called, short run printing.
So, what is this printing service? What can it offer? This article aims to provide information about short run printing. This will provide you with advantages and disadvantages of the said printing service. So, here goes.
Before, we used to get prints in large quantities almost a thousand, right? But with the birth of short run printing, people are now able to print documents in smaller quantities. Short run printing usually means to print 250 up to 1000 copies business materials.
This printing service is known to provide the exact number of prints that the user really needs. Meaning, if you need 250 it'll give you 250 copies of your business material layout.
Short run printing can print different business materials, which include postcards, newsletters, brochures, posters and more. However, in most cases, this printing service is used for printing business cards since you won't need 25 thousand copies of business cards, won't you?
Short run printing is also known as a type of digital printing service, thus, it is also able to provide faster results. This type of digital printing is also able to provide accurate copies of your business material design. Just like offset printing, this allows better ink saturation making the images and the whole business material layout more alive.
This printing service is the product of intensive research for the sole purpose of creating excellent prints. Here, the variations which have haunted most printing services have been decreased to the point of non-existence. If you try to observe and compare each printed copy of your business material, you will see that there are no variations between them.
This type of digital printing service also decreases or even eliminates the errors committed in the actual printing of business materials. How? Well, this is due to the integration of computers and printing machines. Now, most printers are connected to computers which monitor the activity of the printers.
There's one problem about this service though, the expenses is not that cheap. Unlike offset or wholesale printing, the printing price per printed copy is usually higher. Nevertheless, it's not as high as you think. It's still reasonable especially if you base your judgment on its outputs.
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