How Would You Like A 90 Percent Sign-up Rate From Advertisements?
By Chris & Ted Morgan
How many times have you sent your advertisements and it seemed like no one was listening. Well, there is a way to increase your response rate by augmenting just two aspects of your advertising strategy. There is a way to make your readers signup and stay in your database like adding glue to your messages.
The trick is in the caliber of the audience (your target market) that you are sending your advertisements to and your communications like sales-letters and the like. You want to make sure you send your advertisements to people that are predisposed to want what your business establishment represents to them.
For instance, if you are selling chocolate, then the target market you should send your advertisements to would be chocolate lovers. The objective is to find people that literally love chocolate; those people have a proven passion for chocolate and anything to do with chocolate.
Once you have located your market, give them a reason to believe that you are the answer to their problems about chocolate. This is the most critical element that begins the snowball rolling, you must communicate effectively or they will drop you like a hot rock.
What are the communication vehicles you are using, T.V., Radio, newspapers/magazines, free & paid ads, on your website, flyers, drop cards etc.? Use your advertisement writing and marketing skills and discover the best vehicles to promote your business.
You will need to write a sales-letter that can be used in any of the advertisement mediums you intent to use to promote your business. In other words, your sales-letter must to be able to get your thoughts across to your market in any medium you choose to promote in.
Note: Your advertisements should be well balanced, use some online and off line venues as well as some free and paid advertisements. This is really where the rubber meets the road as far as your advertising and marketing are concerned. If you do this well, you are well on your way to success.
Your ad should have the effect of making your readers unbalanced. When they get in contact with your advertisements, no matter which venue they see it in, they must react to it immediately. Message writing is a skill that gets better and better the more you write.
Once you start growing your list/database, your next hurdle is to make it more responsive. Serve them well by over-delivering. Do all you can to bond with your list. This single skill will help you to optimize your list into a well-oiled revenue maker.
One final note, you should always take every opportunity to hone your letter writing skills. The sales-letter introduces you and your business to your target market. Did you know that first impressions are paramount in business? You only get one chance at making a good first impression.
About the Author
Chris & Ted Morgan say, Start your Successful business building the right way. Ask for our free CDs & report .
Chaos to Cash
800 931 4906 Ext. 54
Article Source: http://www.simplysearch4it.com/article/49421.html
|If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/49421.html" as shown above and make it hyperlinked.|
| Some other articles by Chris & Ted Morgan|