Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Article
 

Apple's iPhone: A Whole New Type of Marketing.




By Murad Ali

Apple's iPhone will be offered to consumers in June of 2007 with the whopping price tag ranging from $500 to $600. The iPhone represents a new level in personal technology that brings touch screen abilities, cellular phone usage, and personal computer capabilities into individual's hands. Because this technology will be in the hands of millions this also makes it an effective marketing medium.

Think of the average business professional who uses his iPhone to call clients, schedule meetings, browse the internet, keep PowerPoint presentations, send text messages, watch movies, play video games, listen to music, etc. The iPhone will become to his/her their mobile computer that will be an important piece to his/her life. Wouldn't it make sense for marketing companies to use the iPhone to get their messages across as well?

Since the iPhone has so many different types of uses and may possibly collect data on its customers it is possible to target certain demographics using a multitude of messages. This marketing mix could include phone calls, text messages, internet advertising, direct mail (information taken from point of purchase), advertising on the software of the program itself, messages in movies, etc. It is now possible to cover many different types of mediums allowing iPhone users to exclusively be the recipients of these messages.

A very important aspect of the iPhone marketing program will be the collected data from the users. For example, a particular high-tech type of consumer will purchase the phones. When they bring the phone to the store counter they will reveal information about themselves, when they fill in their personal information on the iPhone they will reveal something about themselves, and during their normal activities on the iPhone they will reveal something about themselves. This collected information will give a marketing company superb advertising power that is sure to be a major portion of their revenue.
 
 
About the Author
Murad Ali is a two-time book author, a human resource management professional, and a Ph.D. candidate. Please visit http://www.thenewbusinessworld.blogspot.com for more articles.

Article Source: http://www.simplysearch4it.com/article/49141.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/49141.html" as shown above and make it hyperlinked.



  Some other articles by Murad Ali
U.S. Lodges Complaint Against China
U.S. manufacturers are sitting on the edge of the seats waiting for the U.S. World Trade Organization complaint lodged against China in the industries of electronics, steel and paper products. The U.S. Trade Representative Complaint ...

Training, development, cost, program
The majority of large corporations have a training and development department or outsource these needs to other agencies. Training and development is fundamental to increasing the skills ...

Adding Value to Your Business/Product
Sales success requires that businesses understand exactly what customers desire and what they appreciate. Before a business can determine what product/service will add the most value to an organization, market research needs to be completed. This ...

Most profitable industries in the U.S. and China.
The world's two mega-powers have different expectations of growth for the next 1-5 years. Each country has needs that represent their place in the world and corresponding stage of development as a nation. Interestingly, many ...

The power of positive communication in business.
Communication is one of those aspects of business that few people think about but is likely the key to any successful operation. People have ...

All the Online Marketing Methods: Increasing traffic and sales.
Marketing is one of those dirty little jobs that all businesses, whether large or small, must engage in if they ...

  
  Recent Articles
Record Management
by Ismael D. Tabije

Treasure Hunts
by John Tarr

What to Look for in Choosing IP Surveillance Software
by amit

Giving Your Business a Vision Others Can Envision
by Yvonne Weld

Productivity and Production Management
by Ismael D. Tabije

Why Businesses Today Fail - Part 1 Customer Service
by Jeffrey Solochek

Utilizing a Virtual Assistant is Just Good Business Sense
by Yvonne Weld

The Quest For An Auto Dealer
by Ashley Daniels

The Importance of Coaching
by Ashley Daniels

Finding The Right Business Investment
by Jason Sands

Commercial Flooring NY gives your office a professional look
by Stephen robins

Commercial Carpet Tiles are preferred by numerous professionals
by Stephen robins