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  Category: Articles » Business » Marketing & Promotion » Article

Viral Marketing Is a Must - Not Using It Could Drown Your Business!

By Isaac Menely

Got to be creative.

This is one standard a site must have, to lead the race in the competitive battle in the Internet based business. With competitors every where you look, every method of marketing must be employed and utilized.

It won't matter if you have a stellar product or a superbly designed website, if people don't know that you exist. It just won't matter, and you are not going to make it big. Worst of all, your business could just die before it truely lives.

Amongst all the many methods and schemes used by so many e-commerce sites today, there remain some technics that can still help you and give your popularity rankings a extra boost. One of these is the so called technics is Viral Marketing.

Even though the term Viral depicts a virus, a word very much dreaded by all computer owners, it is not as it seems. You do not actually use a computer virus to spread your business. Everyone has had enough computer errors and crashes, not to mention dealing with real virus's and those pop up ads and spywares.

Viral Marketing what it is and how it works

Viral Marketing is otherwise known as Viral Advertising. It is a marketing strategy used to build the public awareness of one's product or company. They use many types of media to reach out to the public without really promoting the product. But by "riding on" in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

To put it simply, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video or amusing story. which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing on and offline have become a popular means of advertising and marketing because they are for the most part relatively low cost. To avoid being filtered as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won't block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Now days more and more sites and companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could just wither your business into nothing. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily help get you ahead in the rating games fast.

Some companies employ Viral Marketing techniques that are a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a horrible business suicide. All it takes is a great idea, a good addicting media, like a game, or a funny story many ideas are still out there. So be creative, create some gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie "The Blair Witch Project"?

Many big companies have tried viral marketing and have had many success stories with it. An old classic example is Microsoft's Hotmail. It has worked wonders for them.

Now it's your turn to use viral marketing to work many fine wonders for you. Act now and start reaping the benefits Viral Marketing will provide for you and your company's sales figures.
About the Author
Isaac Menely is a webnetwork Administrator/Developer/Network Marketer. At his site he will share with you his viral marketing system.

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