Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Marketing & Promotion » Article
 

Proven Methods of Marketing Your Business




By Ismael D. Tabije

One invariable priority in your everyday business should be marketing. Your consistency in advertising and promoting your product and/or service spells the difference between progress and downfall. Small business owners should have the flexibility to perform the role of different organizational positions such as being the manager, employee, receptionist, telephone operator, event planner, and even the janitor.

One of the most common mistakes of business owners is that they busy themselves with all the myriad small roles to the point they miss the big picture. And that is, to lead the business to the right path making certain that the company increases profits as it ages and not the other way around.

Aside from building brand awareness, constant marketing and promotion entail doing the following:

• Retaining the support of clients patronizing your business.
• Updating customers on new products and/or services or their enhancements.
• Exerting influence on prospects and turning them into avid clients.
• Keeping up with the industry.
• Establishing your business's vision.
• Certifying professionalism and competency.

Your marketing efforts play a vital role in keeping the business healthy. At least 4 hours per day should be allotted to it. There are almost as many opinions on marketing as there are companies to market to, and ideas differ from person to person as to the most effective methods and strategies.

Below are proven methods you could use to market your business:

1) Web Site. Being online can change the direction of any businesses. Capturing leads are made easier and can be generated through opt-in e-mail, newsletter inserts, and text link advertising and/or other forms of pay-per-click marketing. With the internet, the possibilities are limitless and your audience could be anybody in the world who has access to the Net

2) Direct Mail/ Postcard. Buy or rent a mailing list from a reputable supplier. The points to remember in designing and creating content are (a) make it eye-catching; (b) make your message clear, comprehensive and believable; and (c) there must be a call to take action.

3) Give Aways. This may be in the form of pamphlets, flyers, brochures, etc. Like direct mail, many people junk whatever is unsolicited but you could also apply the pointers above to get your hand-outs read.


4) Open House. Have a regular event where you could showcase your products and/or services. Also provide an informative seminar which may highlight the benefits of acquiring your products and/or services.

5) Press Release. Its primary function is for people to be informed of your business. It is important that you establish media relationships to have a press release. The key is the headline. Make it unique and straightforward to entice readers to read the whole article about the business.

6) Projects/ Groups. Participate in business projects and/or join social groups. Establish working relationships with other businesses that offer services or products related to yours. This may be a way to build partnership/s.

7) Volunteer. Sponsor an event that propagates goodwill and charity. You may extend support financially, host the event, or give away limited amount of your products. This is a very good strategy to gain word of mouth and even media attention.

8) Media. Aside from press release, if you can afford to venture into television, radio, billboards and other medium of advertising, why not try?

9) Network. In business, entrepreneurs could always use some support and guidance. Start by contacting people you know, ask for referrals and the cycle begins. Establish rapport with people that you talk to or meet. You could also attend networking events such as business luncheons with other professionals in the field that you are into. The thing to remember: make sure you have your business cards.
 
 
About the Author
Ismael D. Tabije publishes http://www.BestManagementArticles.com. The site gives you thousands of free articles in business and management--tips, advices, strategies and solutions for your success. Specialized articles in the field of Marketing may also be accessed at: http://marketing.bestmanagementarticles.com/

Article Source: http://www.simplysearch4it.com/article/48893.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/48893.html" as shown above and make it hyperlinked.



  Some other articles by Ismael D. Tabije
Record Management
Record Management is the practice of identifying, classifying, archiving, preserving, and sometimes destroying records. There is an International Standard on records management, ISO ...

Real Estate Management
Real estate management is primarily engaged in the practice of handling, supervising and controlling an immovable proprietary. Purchasing real estate requires a significant investment, and each ...

Public Relations
Public relations is the art and science of managing communications between an organization and its key publics to build, manage and sustain its positive image. It comprises of the activities and policies used ...

Undoing the Lines of Old Age
As we advance in years certain lines appear on the face and neck, which we associate with age. But these marks of physical deterioration are more often due to neglect than to years. ...

Tensing Exercises for Minor Muscles
There are many deep-seated minor muscles that are not called into activity by special exercises. By this inactivity, the capillaries and the microscopic veins that should nourish them may become clogged thus losing their ...

Property Management
Property management pertains to the processes applied to maximize returns by effective administration of property—one of the major assets of most organizations. It also comprises ...

  
  Recent Articles
The Affiliate Marketing Network Advantage
by Laurie Raphael

Marketing your business online
by Candy Steele

Public Relations
by Ismael D. Tabije

Thirteen Step Action Plan For Everyone, That Needs More Business Now.
by Paul Douglas

Article Marketing & List Building: How to Promote Your Ezine & Build Your Own Hyper-Responsive List
by Eric Gruber

How To Build An Opt In List And Your Business
by Dencho Denchev

4 color printing in business cards and posters; You cannot have it any other way
by Florie Lyn Masarate

Plumbing marketing approaches that make your business work with a profit
by Ken Wilson

Builders projects in India
by yaken schecher

What You Should Know To Build Your Affiliate Web Site
by Laurie Raphael

Professional Logo Design: The Foundation To A Powerful Brand
by Alfred Anderson

Equipment, cost and communication; What good printers are made of
by Florie Lyn Masarate