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  Category: Articles » Business » Home Based Business » Article

2 Things You Must Do If You Want To Win In The Niche Marketing

By Alex Ortegon

Niche marketing is basically the process of finding small
profitable market segments... corners of a market. Areas that
are NOT broad but very defined or specialized.

I find my way into really competitive markets and get sales just
from my keyword research. I just find a little niche that hasn't
been tapped...

When selling a product, a lot of people make the mistake of
developing their product first, and then trying to find a market
it. Of course, the process should be reversed.

1. You must be able to find good product sources, but you also
must know if there is a market for that source. Save yourself a
lot of time and money.

The trick is to find non-competitive markets that you can get
into. Especially in the beginning. As you gain experience you
can tackle the big boys & girls down the road.
But I'm not saying you can't get into competitive markets! You
see markets are one thing... keyword markets are another. You
can have a market like dogs, but within that people are
searching using keyword phrases like:
Dog Collars
Dog Sweaters
Dog Leashes
Dog Houses
Dog Books
So as you can see, there are a lot of little niches you can find
within that large market.
Find a market first that spends money, then find out
what they want and give it to them.
It is certainly easier said than done, but there are a lot of
online where you can do your market research for free. They've
done most of the work for you already. You just need to know
where to go and what to do to connect all the dots.

2. I use Keywords Analyzer everyday for keyword research, but I
think it is more geared towards search engines and helps more
when searching for markets to promote to with Pay Per Click

It is awesome for analyzing the number of searches done and
provides data as to how many Pay Per Click ads are running per
keyword etc... it helps me find keyword niches and such that
don't have a lot of competition...
is essentially your focus in online business. People search
using Search Engines. That might be how you found this website
or page. How did you get here? You might have entered a word
or phrase in Google or Yahoo and it brought up a page a sites
related to it.

In order to bring your product to a market many things have to
fall into place:
There has to be a market. People have to be searching.
Your product must meet the needs of that market to be
And there must be an opportunity to get in front of any
competition there might be.

Measuring your competition is essential if you don't want to
waste your time and money.

Bottom line is, it's not about the size of a market. I make most
if not all my money in little niches that I've found that have
little markets, but high demand within that market.

Discover how not to make mistakes when it comes to growing your
online business --Or else it'll be useless to increase your sales
(It's all explained in this training call) :

Copyright 2006 alex ortegon. Please feel free to pass this
article on to your friends, or use it in your ezine or
newsletter. It's a shareware article.
About the Author
Alex Ortegon
London UK

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  Some other articles by Alex Ortegon
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