The Information Age vs. The Communication Age
By Chris & Ted Morgan
Communication is not only a part of a person's personal growth; it is also a necessary part of any successful business campaign. You may be saying, 'what does communication have to do with a successful business campaign?' Well, let me tell you a little story about human nature.
Humans are social animals. They long for inclusion and don't want to be left out.
Early humans developed sign language to get there messages out to a wider audience, later they developed writing skills, still later they made books, newspapers & magazines, the telegraph, telephone, television, radio, record player, tape recorder, fax machine, cell phones, DVD & CD Players, I pods and the Internet.
Believe it or not, most of the above list didn't exist before 1930. The fact is that many of the communications we use today were developed in the later years of the last century (the information age). Even stranger than that, more times than not people in business don't even use those technologies that are widely available to them.
The leaders in the group are the ones that communicate best; all the others are just "want-a-bees." Statistics show that there are more than six billion people on our planet, yet only three percent of them are the leaders & ultimately they employ the ninety-seven percent of the population. That is the best example I know about human nature and "the survival of the fittest" and how it works.
Most of us know that the better part of any business (70% of it) is advertising/marketing. This is by far the biggest ongoing expense & one of the most critical for building a large bonded responsive clientele.
People literally hate to be sold. That tells me that I should not offer my products/services to people that are not in my target market or have not expressed an interest in what I sell. The best way to sell a lot of lemonade is to set up your stand in the desert in front of a thirsty crowd.
Buying is an emotional decision by the buyer. A Buyer is looking for self-gratification. They are not looking for something they need to satisfy their intellect. What they want is what they need, they are the only ones that know what they know. The wise move is to only sell what they want; you get more satisfied customers that way.
By nature, when humans get what they need, most times the thrill of victory is short lived. The pleasure of conquest disappears after a short period of time and then they start looking for greener pastures.
In conclusion, if you start using the technologies of the information age, target your market & market don't sell, your communication skills will sustain your business.
About the Author
Chris & Ted Morgan say, Start your Successful business building the right way. Ask for our free CDs & report .
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