Google News - Just another article announcer?
By Martin Lemieux
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?
Google News World: http://news.google.com
Google News Canada: http://news.google.ca
Google News UK: http://news.google.co.uk
I only mention this because when submitting my internet marketing articles, I often wonder if they show up within Google News? 9 times out of 10, they do! In fact, they usually show up within 48 hours of being indexed from other top related websites.
How does Google News select it's content?
Right now, it seems that "news centers" & "press release companies" related to your field online are profiting from these search results. When you think about it, wouldn't a press release be a form of news anyways? Possibly...
If you take a good look at the websites who deliver the content within Google news, you will notice that only a select few are providing all of the results. Again, it's possible that Google's news algorithm is still in its infant stages and probably has a lot of uphill battles to conquer.
It may be in Google's best interest to assemble a team of experts in different fields to accept articles/news submissions in order to keep the news source within the Google kingdom.
There is Only A Fraction of Results Showing:
While searching through the GN section, you will also notice a relatively small portion of actual search results coming up. Only a fraction of a percentage of results get listed within the GN search results compared to the same results within the regular search results found on Google's main page.
Only the sections on the left deliver actual real-time news. These are: Top Stories | World | Business | Sci/Tech | Sports | Entertainment | Health. These links provide real-time results delivered from credible news sources online.
Google News Alerts - Ezine anyone?
When you think about it, you are giving Google your email address to get related articles to the search term delivered to your inbox, how does this differ from any other regular newsletter? Are we going to start seeing Google Adwords within the news alerts? Will they consider giving large corporations the opportunity to advertise within their email alerts as a one time mailing! I hope not.
More and more we are seeing less of the Google we once knew and have come to love (A search bar with some great results). Since Google's IPO, the development team at GG are starting to launch applications online that are starting to resemble what we now know as the great Yahoo Portal.
Will there be any difference? Probably not.
One Great Point About Google News:
They have given you the ability to customize your page to show whatever news topics you want. Simply look at the right side for a button that says "Customize this page New!". Once you click on this link a drop down box shows you all the main topics you have listed within your page. Simply click on the topic you wish to customize or remove. The best part of it all is that you can click on "Add a custom section" and simply search for the topic you wish to have listed on your page.
All in all you can create an entire custom news page (author articles) that relate to your industry.
About the Author
Martin Lemieux is the president of the Smartads Advertising Network. Smartads helps their clients to maintain a strong presence online through up-to-date marketing tactics.
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