How To Banish a Boring Blog
By Lynette Chandler
At one time or another every blogger experiences some kind of
block and wonders what they should be writing about. It is just
the same with business blogs. The fear of not knowing what to
say on a blog is in fact one of the most common laments I hear
from business bloggers.
There are many places and situations from where business
bloggers can find inspiration, but it often takes practice. It will take
some time but with more blogging practice you will be able to see
topics and ideas fairly easily. Sometimes when uninspired, the best
place to start is, believe it or not, your calendar.
There are days and months of every year that you can use for
ideas. There are of course the major holidays that we all know like
Mother's Day, Father's Day and New Years, and then there are
plenty of other interesting events or holidays that you can use to
fill your post with relevant and different blog posts. Posting about
different holidays and events will create a lot of evergreen posts
and that means you will gain traffic from this work year after year.
Here's an example. Did you know that February is International
Expect Success Month or that the first Sunday of every August is
Friendship Day? These are excellent topics with wide appeal. No
matter what your market is, you can surely find something to tie
these events into your business blog.
On International Expect Success Day, a school supplies store could
blog about how to have a well rounded discussion with your child
about the many faces of success, or ideas for teachers who want
to use this day in their teachings. Any other blog owner could ask
readers to share their past experiences and future goals for
Friendship Day, can benefit even the most unlikely blogs. For
example, a handy man's business blog can talk about how some
customers have become good personal friends. We know that
happens a lot. It also shows your readers - potential customers
and referrers, you are approachable, easy to work with and
likeable. People do not hire those they do not like.
There are many more events including local, international and even
some spiritual events. Find calendars you can look at online by
doing a search. Another thing you could do is to make your own
calendar using the information you've collected. For example,
declare a customer appreciation month. No matter what, there's
no doubt you won't have any problems thinking of content for the
entire year to come.
About the Author
Lynette Chandler is passionate about helping small businesses market themselves with new media and technology based tools. She's also prepared calendar for you to jumpstart your blog. Grab yours at
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