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Using Canvas Prints for Better Advertising
By Florante Chok Cay
The use of canvas prints is important especially for reproducing art works. However, don't you know that they can also be used for printing advertising tools? Yes, it is for a fact that canvas can be ideal as a media for printing posters and banners.
So, what are the advantages of using canvas?
Canvas is a fabric known for being a extremely heavy-duty. Before, it was mainly used for making sails, tents and other functions that require sturdiness. However, with recent advancements made to printing technology, as well as the growing demand for tough and/or durable advertising materials, canvas is now used as a printing media.
Making this fabric usually requires the use of cotton. It is simply woven and it usually has two basic types; the plain and duck canvas. In some countries like US, canvas is graded in two ways; by number and by weight. Usually, the numbers are opposite of the canvas weight, which means that the higher the number, the lighter the canvas.
Canvas prints are known to be tough and can withstand tough environments. It can be used for indoor or outdoor advertising. If you want long lasting advertising pieces, canvas prints is what you need! They will definitely satisfy your needs for robust and efficient advertising tools.
Depending on the printing machine that you use, canvas can allow production of high resolution images. It can support images with 300 dpi or even higher resolutions, which makes it ideal as poster or banner.
For this reason, canvas is mostly used for reproducing artworks. Most of the processes used for canvas printing, can provide outputs that look as good as the original artwork. This is also ideal for printing one of a kind images and layouts.
Canvas also supports color printing. It allows for better and more saturated color. This type of media will allow inks to penetrate better so that the images will look more alive, thus making the whole layout more attractive.
Canvas prints are usually printed using large format printing method. This method will allow its users to produce huge sized canvas prints. Printers used for this method are usually able to produce canvas prints of up to 60"x100" dimension. Large advertising tools such as these are usually the ones that get attention from passersby.
However, one disadvantage of canvas is that it is usually more expensive that regular printing mediums. Nevertheless, it still provides a much better way to advertise, market or promote.
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