Ford Pushes Hot-Selling Models
By Stacey Wilson
Last year, the Ford Motor Company suffered a sore 8 percent decline in sales. To circumvent the long-lasting sales melancholia, Ford made a comprehensive plan that involves intensive marketing of its more famous and profitable vehicles.
Ford is famed for the enduring excellence of the F-Series in the pickup truck segment. Ford F-Series parts have established a standout reputation in the auto industry. As a fact, F-Series, up until now, is still the best-selling truck around the globe. In America, it has been the hottest-selling truck for 28 years now.
Ford is also putting emphasis on the promotion of other hot-selling vehicles like the Fusion sedan and the Edge crossover. Ford car parts used in said vehicles are of cutting-edge nature. They are the result of extensive study and testing by Ford engineers.
It can be recalled that Ford has snatched back the "best-selling brand in America" title from its mighty auto rival – Chevrolet. In view of this title, the automaker is now concentrating on improving the best vehicles within the auto clan. To do this, Ford made use of catchy ads to lift sales of its hot vehicles. Despite the drop in sales, the automaker will launch a grand ad campaign to celebrate the 30 victorious years of the F-Series. "No one else can claim that," said Cisco Codina, Ford group vice president of marketing, sales and service.
F-Series has been attacked side by side accordingly; it is high time for the automaker to tout its bread and butter trucks. Ford's target for F-Series was severely missed. Also, F-Series sales was down by 12 percent last year. But Ford seem not to be losing hope.
It can be recalled that Mark Fields, Ford's president of the Americas, earlier said, "I think their fears are misplaced. We're so bullish on the strength of the F-Series, in fact, that we're committed to sell more than 900,000 F-Series trucks this year for the third year in a row. That's unprecedented." Unfortunately, the fear grows into veracity. Ford has just sold 796,000 units of trucks. Although, Ford retained its title as the "king of the Hill," it cannot deny the fact that competition is getting tougher and tougher and never fails to exert pressure in the segment.
CNW Marketing Research in Bandon, Oregon estimates that gains on full-size pickups were about $13,000 a vehicle before marketing costs last year; 40 percent of which are from Super Duty workhorse models. The new versions will be officially introduced by the automaker this month. Said models entertain new styling and offer cutting-edge auto technologies and features. Said features include sophisticated Ford truck mirrors, step, and other significant auto parts.
With regards Fusion, the automaker hired Car and Driver to manage a comparison program and it turned out to be a successful one. "I believe that we can do a lot more with it than we have up until now," Barry Engle, general manager for Ford Division marketing said. "There's a lot of upside on this product. We're going to push it and let's see where it goes."
Ford is now putting its best foot forward to reignite the sluggish sales of its vehicles. This dilemma has haunted the automakers for years and Ford is determined to overcome the burdens and land once again on auto industry's safer grounds.
About the Author
As a former news correspondent for an auto-related website, Stacey has gathered extensive knowledge and experience in the automotive industry. This 34 year old mother of two from Memphis is a genuine car lover.
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