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  Category: Articles » Business » MLM » Article

Are Buying Leads The "Only" Way to Bulid my MLM Business?

By Roger Smith

Everyone wants to be on the inside... at least if you are on the outside looking in.

I don't know if you are on the outside of the MLM Lead industry wanting to get in, but I want you to follow along with me on a tour - to get the inside scoop of the leads business. If you knew what went on in some arenas, you may think the inside scoop looks like this picture.

How Leads are Generated

For the most part, MLM leads are generated over the Internet. While I don't have a scientific study for this across all the leads companies, I would estimate 85-90% of all leads you find for sale are originated on the Internet.

There are two main reasons for this. First, the Internet is where most people are doing their research today when looking for jobs, for ways to make extra money, how to invest, etc. So, why not go where the people are looking. Second, it is usually the most cost effective.

Basically speaking, a person surfs the Internet, doing a Google search, and check out their options for ways to make extra income. Or, sometimes the person is not even thinking about wanting more money when an online ad catches their attention and they check it out. So, they fill out a form and hit submit.

That is the basics of online lead generation. Someone out there is surfing the Net. There is an online ad. The person fills out the online form and hits submit, and they are now a prospect waiting to be sold.

Sounds innocent enough right? In fact, it sounds like quite a nice system. Wouldn't we all like to receive a batch of leads after they had been surfing the Internet for ways of making money from home... they filled out a form... and now you have their name, phone, and E-mail address in your hands.

Now, let's look at what happens out there sometimes that can make a HUGE difference in the type of lead you now have.

Incentivized Leads

One of the biggest problems that exists among the Internet lead generation business is the incentives that "incites" or "entices" a person to fill out a form and hit submit. If you have ever purchased leads, then you have probably come across the person who did not know they were going to be contacted about a home business... instead they were loooking to win a "prize" like a vacation or something.

So, what do you do? You go to XYZ Leads company and you buy a batch of leads. The leads are $2.25 each, so you buy 50 of them for $112.50. There is a chance you may find a good prospect in there, but, for the most part, you are going to have "wishy-washy" prospects.

No lead really is pure because we don't know what other sites the prospect has been to, filling out forms, and checking out other businesses. However, if you are going to invest in leads, it is worth a few extra minutes of research or an email or phone call to the owners, to know what kind of leads you are purchasing. And, even more important, order a smaller batch of leads to test market before moving forward with a company. Leads are all about results, so ask and test.
About the Author
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