Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Article

How to Write Ad Copy That Sells

By Chad William Hershey

In our fast-paced society we all want quick results, delivery now, quick customer service, overnight shipping, etc. Why is that? The reason is simple -- "Time Is Money!"
Picture this, a website with class "A" graphics, a beautiful flash menu, video with sound and all the bells & whistles. Now imagine this beautiful website without any physical words at all. How many sales do you think it would make?

Rudyard Kipling once said, "Words are, of course, the most powerful drug used by mankind." Words make us laugh, cry and fall in love. Words have started wars and ended them. Same thing holds true when writing ad copy for your web site. The words you use have the power to positively explode your sales, or completely terminate them.

Great copywriters of the advertising age have given us tested formulas for the mechanics of writing effective sales copy. Attention-getting headlines, body copy which appeals to your readers' emotions, and benefit-laden bullet points. You must answer the question "what's in it for me?" While you're at it, don't forget to build credibility, ask for the sale, offer a bonus and finish with a P.S. that reiterates the call to action.

You write the ad copy but something is still missing. What you may have left out is the importance of style and delivery. Great copywriters, like great musicians, have practiced their delivery for years, honing their skills to razor sharpness. Like a Les Paul guitar in the hands of Eric Clapton, an accomplished copywriter's skilled delivery requires more than just an intimate knowledge of the basic fundamentals.

What about the rest of us? What if I need to make sales NOW? Here is a secret that will speed you on your way to writing effective copy every time:
Make use of these words in your ad:
1. "Fast" or "Quick"
2. "Guarantee"
3. "Limited"
4. "Easy" or "Simple"
5. "Testimonial"
6. "Free"
7. "Secret"

Even the best sales copy rarely converts more than 2% of prospects to customers. So, don't worry about the 98% you know will not be interested in your message.

One of the biggest mistakes that people make when writing copy is that they fail to write to their single ideal customer. Instead of focusing on the millions of potential readers out there on the Internet, effective web copy is written with one single individual in mind… your ideal customer!

Imagine sitting in a bar or coffee shop, across the table from someone whose company you truly enjoy; a close friend, family member, or other loved one. Now, imagine that this person has just asked you for your advice or opinion about your favorite product. Write the ad copy as if you were talking to them out loud. Speak from the heart and do it quickly.

Remember one thing when writing an ad copy... -- People buy with their emotions NOT with their mind.

Make sure that you include some emotional words in your advertisement. Use words like: love, security, freedom, fun, satisfaction, etc., and you may also use words that provoke fear like: scams, mistakes, dangerous, etc.

Once completed, it is much easier to trim down a terrific piece of ad copy than it is to try and add life to boring, dry copy. Your ad copy will become exponentially more effective when you write to your ideal customer than if you try and write to the crowd.
About the Author
That is my understanding of the foundation of writing ad copy that sells.
Chad William Hershey of is founder of his own home based business, The Pinnacle Group. He is a student and mentor of the Universal Law of Attraction, as seen in The Secret, and believes fully in The Master Key System. Chad's website is

Article Source:
If you wish to add the above article to your website or newsletters then please include the "Article Source:" as shown above and make it hyperlinked.

  Some other articles by Chad William Hershey
Marketing Your Business Opportunity Online - How Do I Adapt To the Internet?
The way we market business opportunities is changing rapidly. From VOIP, video conferencing, email support, telephone answering services, and of course… the almighty ...

Can You Make Money With a Direct Sales Company?
Whenever I read work-at-home blogs or message boards, I always see some variation of the question "can I make money in direct sales"? Most of the answers to this ...

Home Based Business Internet Style
The subconscious mind is a very powerful thing. If you have a negative or lazy attitude about you, then you will have no choice but to be ...

  Recent Articles
Record Management
by Ismael D. Tabije

Treasure Hunts
by John Tarr

What to Look for in Choosing IP Surveillance Software
by amit

Giving Your Business a Vision Others Can Envision
by Yvonne Weld

Productivity and Production Management
by Ismael D. Tabije

FDA Registration of Food Facilities
by Russell K. Statman

Why Businesses Today Fail - Part 1 Customer Service
by Jeffrey Solochek

Utilizing a Virtual Assistant is Just Good Business Sense
by Yvonne Weld

The Quest For An Auto Dealer
by Ashley Daniels

The Importance of Coaching
by Ashley Daniels

Finding The Right Business Investment
by Jason Sands

Commercial Flooring NY gives your office a professional look
by Stephen robins

Commercial Carpet Tiles are preferred by numerous professionals
by Stephen robins

Use Your Web Traffic Statistics
by Ray Herold

The Challenging and Rewarding Career of an Microsoft Certified Trainer (MCT)
by PrepMasters

Can't connect to database