Write Articles For Web Publication
By Nathan Park
Writing articles for publication on the web is clearly a different practice from writing for other purposes. Not only does it demand precision to convert potential customers into sales, but it also requires a degree of technical accuracy, as far as incorporating SEO considerations is concerned. It is important to strike a balance in article writing for web sites, weighing up both the needs of the end reader with the needs of the search engines.
The first thing to consider before you write the article is its substance. The actual body of the article text must be useful and insightful, if not otherwise valuable to someone. Even if you consider it solely a vehicle for the added SEO benefits, the standard of your article writing must be good. There are many reasons for this, but primarily you should consider it as just another advert for your website; you wouldn't send out a brochure to clients which is obviously crammed with keywords or sales messages, because it would look unprofessional, and surely damage your brand. Similarly, don't let your articles run down customer perception by making your company look shoddy or below par.
Write your article for a person first, and add in the SEO later. Also, remember that subtlety is the key, and you should be consciously 'sneaking' keywords into sentences where they would otherwise fit naturally. Get rid of any awkward sentences, and make sure you only insert your keywords or phrases where they would properly fit. Remember that the overall aim, besides improving ranking, is to drive traffic to your website, and if you're diverting traffic from a shoddy article, you're going to have an uphill battle for conversion. First impressions can really make the difference, and given that you only have one chance to impact your future customers for the first time, you've really got to seize that opportunity every time it arises.
The next thing you should consider when writing articles for web media is your submission strategy. Article submission is the process of submitting relevant articles to article directories to increase back-links to your website and ultimately aid search engine positioning. It is equally important to ensure that any article maintains the correct linking, and format for submission in article directories, to make the actual act of submission easier, and to improve your chances of success with your strategy. By carefully considering and planning your submission strategy, you'll benefit from a focused approach to driving traffic and increasing rankings, which should be more beneficial in the long run.
Writing articles for online usage, whether it be for article marketing purposes or for content for your website is a fundamentally different process from other forms of copywriting, and demands almost an entirely new skill set to achieve with any success. However, by taking into account both the search engines and a human audience, you are covering all the bases to ensure your articles are more relevant, and ultimately cast your business in a good light as you increase your online exposure.
About the Author
Cooper Murphy Webb are a copywriting agency based in the UK, specialising in writing for web and other online media
SubmitInMe.com is an online article submission service, helping clients streamline optimisation through submitting to article directories.
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