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  Category: Articles » Internet & Online Businesses » Site Promotion » Article

Write Articles For Web Publication

By Nathan Park

Writing articles for publication on the web is clearly a different practice from writing for other purposes. Not only does it demand precision to convert potential customers into sales, but it also requires a degree of technical accuracy, as far as incorporating SEO considerations is concerned. It is important to strike a balance in article writing for web sites, weighing up both the needs of the end reader with the needs of the search engines.

The first thing to consider before you write the article is its substance. The actual body of the article text must be useful and insightful, if not otherwise valuable to someone. Even if you consider it solely a vehicle for the added SEO benefits, the standard of your article writing must be good. There are many reasons for this, but primarily you should consider it as just another advert for your website; you wouldn't send out a brochure to clients which is obviously crammed with keywords or sales messages, because it would look unprofessional, and surely damage your brand. Similarly, don't let your articles run down customer perception by making your company look shoddy or below par.

Write your article for a person first, and add in the SEO later. Also, remember that subtlety is the key, and you should be consciously 'sneaking' keywords into sentences where they would otherwise fit naturally. Get rid of any awkward sentences, and make sure you only insert your keywords or phrases where they would properly fit. Remember that the overall aim, besides improving ranking, is to drive traffic to your website, and if you're diverting traffic from a shoddy article, you're going to have an uphill battle for conversion. First impressions can really make the difference, and given that you only have one chance to impact your future customers for the first time, you've really got to seize that opportunity every time it arises.

The next thing you should consider when writing articles for web media is your submission strategy. Article submission is the process of submitting relevant articles to article directories to increase back-links to your website and ultimately aid search engine positioning. It is equally important to ensure that any article maintains the correct linking, and format for submission in article directories, to make the actual act of submission easier, and to improve your chances of success with your strategy. By carefully considering and planning your submission strategy, you'll benefit from a focused approach to driving traffic and increasing rankings, which should be more beneficial in the long run.

Writing articles for online usage, whether it be for article marketing purposes or for content for your website is a fundamentally different process from other forms of copywriting, and demands almost an entirely new skill set to achieve with any success. However, by taking into account both the search engines and a human audience, you are covering all the bases to ensure your articles are more relevant, and ultimately cast your business in a good light as you increase your online exposure.
About the Author
Cooper Murphy Webb are a copywriting agency based in the UK, specialising in writing for web and other online media is an online article submission service, helping clients streamline optimisation through submitting to article directories.

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  Some other articles by Nathan Park
Link Building Through Articles
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How To Submit Articles
Article submission is a proven, effective method of promoting your website and increase search engine rankings. By publishing quality content to article directories, and various other online locations, you benefit your website by ...

Effective SEO Copywriting
Search engine optimisation (SEO) is a guessing game, shrouded in mystery and hearsay. What little there is known for absolute certain is made up for by years of dedication to trial ...

Top 10 Reasons Why You Should Consider Article Marketing
Article marketing is an increasingly popular method of increasing exposure online. The beauty of article writing and article submission for SEO is that you can effectively condense your whole optimisation and marketing ...

Directory Submission for SEO
With the rise in popularity of search engines as a channel for consumers and businesses to seek information, service providers and retailers; companies are now looking towards search engine optimization ...

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The model relates to achieving efficiency in the article writing and process. Through writing and then re-writing articles a marketer ...

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