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  Category: Articles » Internet & Online Businesses » Internet Marketing » Article
 

Article Syndication




By Nathan Park

Article Syndication refers to the distribution of information based articles to article directories, that in-turn distribute articles to webmasters to publish on their website. The advantages of this for the commissioning company are website links, which is the most imperative element of any off-site SEO strategy. The back-links will also serve from a PR perspective through the positive and knowledgeable communication of sector specific issues.

The http://www.submitinme.com/article-syndication.asp model involves firstly commissioning a ghost-writing agency or alternatively allotting in-house resources to the article ghost writing phase. The http://coopermurphywebb.com/article-marketing-writing-service.html should comprehend brand communication issues, whilst also understanding SEO factors such as the inherent value in anchor text selection and keyword density. With the evolving sophistication of search engine algorithms many SEO consultants advice that article re-writing should become an embedded phase in the article syndication process. This aims to overcome duplicate content issues, and increases the value of a residually beneficial process.

Through altering the source article to accommodate different article distribution channels, the commissioning company will find that they have more links embedded in unique content. Coupled with the advantage of reduced copywriting expenses, commissioning companies such as SEO agencies are increasingly finding the article re-writing phase is a worthy investment, with clear results.

The article writing phase is commonly interpreted out-with qualitative analysis, meaning commissioning companies and SEO agencies alike, are aiming towards BPO outsourcing companies to fulfil their article writing requirements. This is a shift away from best-practise and an approach by companies, who fail to see the further ROI that can be gained through positive brand-aligned communications.

Further to the article writing phase companies are forced to contend with free-market powers that have left no single distribution channel controlling the market. With the further addition of sector specific and niche syndication channels, the best ROI can be attained through distributing to multiple directories. That is why many companies are turning towards article directory submission companies to fulfil their syndication requirements. Although this may appear to be a straight forward process, best-practise submission can result in increased return with less risk. Should your article directory submission company provide distribution through the same account for all clients, then they will experience lower acceptance rates – this also applies to those choosing to use software. Working with a company that provides screen-shots of every submission, ensures accountability and best intentions on the part of the service provider.

Article Syndication is an exciting phase in the commercialisation of content creation. Through providing an incentive for commissioning information, the article syndication process has also seen many marketing managers and SEO agencies alike have confidence in the process through the results they have attained.
 
 
About the Author
http://www.coopermurphywebb.com by and http://www.submitinme.com/article-submission-service.asp by an

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  Some other articles by Nathan Park
Link Building Through Articles
Article marketing is not only a fantastic means of 'spreading the word' about your company, or the services you provide, but also one of the best methods of building links back to your website. ...

How To Submit Articles
Article submission is a proven, effective method of promoting your website and increase search engine rankings. By publishing quality content to article directories, and various other online locations, you benefit your website by ultimately increasing ...

Effective SEO Copywriting
Search engine optimisation (SEO) is a guessing game, shrouded in mystery and hearsay. What little there is known for absolute certain is made up for by years of dedication to trial and error testing, carried out ...

Top 10 Reasons Why You Should Consider Article Marketing
Article marketing is an increasingly popular method of increasing exposure online. The beauty of article writing and article submission for SEO is that you can effectively condense your whole optimisation and marketing strategy into one ...

Write Articles For Web Publication
Writing articles for publication on the web is clearly a different practice from writing for other purposes. Not only does it demand ...

Directory Submission for SEO
With the rise in popularity of search engines as a channel for consumers and businesses to seek information, service providers and retailers; companies are now looking towards search engine optimization as ...

  
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