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A Dummies Guide To Promoting A Website
By Steve Hill
More and more people are becoming aware of the potential explosive rewards that having a prescence on the internet can bring. They then hire a web designer to build them a professional looking site but then what do they do? Latest reports suggest that around eighty-five percent of people who have their own website have no idea about how to promote it. The answer to the previous question is that in the majority of cases they do nothing. They just hope that people will visit their site, but how can people visit their site if no-one can find it? In this article I am going to attempt to educate these people in how to make their site of value by gaining high rankings in the major search engines.
I have had an internet prescence for around ten years and I now have quite a large number of websites. In these ten years I have in my own opinion wasted a lot of money on various forms of web promotion. This is a mistake I am determined not to make again and over the last few years I have been trying to learn, without spending any money, about web marketing techniques that work. I am now a lot more clued up than I have ever been and even though I aware that I certainly do not know everything, I am happy at the level of knowledge I have attained.
By far and away the most essential area of web promotion is attempting to build up the number of backward links you have pointing to your site. A backward link is basically where there is a link to your site on another site. It acts as a sort of vote in the eyes of the search engines.
Google for example rate each site out of ten, this is called the google page rank. If you are able to obtain a link on the homepage of a page rank six website, this will be of massive benefit to your site. The higher the page rank of the page that your link is placed on, the better.
To gain these links is not exactly easy. Some people decide to purchase backward links but this is generally frowned upon by the search engines. My advice would be to start writing articles about your area of expertise and to then submit these articles to some of the article directories such as ezinearticles, goarticles, articlealley and articledashboard.
From my own personal experience this is the best form of web marketing and whats more it will not cost you any money.
I have written over four hundred articles over the last fourteen months and the results have been spectacular.
It is also worth submitting your website to some of the directories on the internet and to gain a listing on DMOZ.
About the Author
Stephen Hill helps to promote a number of websites including:
stuttering
hgh products
Article Source: http://www.simplysearch4it.com/author-articles/8334/1.html
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