The Upsurge of Paid Surveys – How Successful Market Research Created Cash-Driven Survey Takers
By Diana Cristo
Marketing techniques to target consumers quickly become obsolete, as product tendencies, consumer tastes and market whims change at stunning pace. Marketers have invented numerous tools to poll consumer opinions and promote various products and services. In this relation, recruiting paid survey takers has proven very successful for obtaining objective and detailed feedback on what target consumers like or dislike about particular products, and what their ideas for improvement are.
Paid surveys have engendered a large online workforce that has profited from completing paid surveys. Marketing companies are struggling for objective consumer feedback, and are, therefore, willing to pay top dollars to collect opinions. By offering their paid survey programs, businesses hope they can offer sufficient incentives to ordinary people like us to share our opinions about the quality of their merchandise or services. Various promotions, cash incentives, bonus offers, huge discounts and free merchandise are offered to motivate survey takers to complete online opinion questionnaires and thus help companies keep the competitive edge. Competition and business survival is all it is about. Therefore, companies try to outbid each other with the lusciousness of their bonus offers and freebies in order to attract more quality survey takers.
Paid survey programs also come in response to another global trend – the expansion of the online human resource in response to the need of more individual flexibility, mobility and independence from the confining routine of the office environment. Workers today are more conscious of their individual work and social needs – spending more time with the family, having a more diverse work schedule, pursuing various career challenges, etc. Many have decisively left their mainstream careers and have ventured a business of their own or have started freelancing online for projects of different companies. Paid surveys, mystery shopping, data entry, online projects for programmers, freelance writing and editing and many others have become fresh alternatives that help people both diversify their careers, and earn additional incomes and perks.
Taking paid surveys has become so popular first because surveys are so easy to complete. Paid surveys take a few minutes of your time, while payment is anywhere from a couple of dollars to $200 for some more specific surveys or for participation in focus groups. Anyway, paid surveys do what any other job cannot – reward you for some minutes of your free time. Moreover, you can choose to complete paid surveys anytime, from anywhere, and any survey you choose – it's up to you. There's hardly a job that can offer that unmatched flexibility and independence in selecting your workload and schedule. Market research has successfully created a breed of cash-driven paid survey takers who succeed to earn a decent additional income, while ultimately enjoying having a flexible online job.
For more information on free surveys visit her site http://www.surveysponsors.com
About the Author
The author is an amateur writer focusing primarily on Paid Surveys related topics. For more information on Free Surveys visit her site http://www.surveysponsors.com
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