LOST Fans Don't Play Games
By Groshan Fabiola
It was a bold experiment, for sure. At the end of LOST's second season, the marketing department at ABC and a few of the writers launched an Alternate Reality Game based on a piece of the LOST universe: the Hanso foundation. The name of the game was the Lost Experience, and its purpose was to keep die-hard fans engaged in the LOST mythology as well as provide advertisers an extended slate to hock their warez.
Initially the response was overwhelming. LOST fans propelled into a world of evil corporations with secrets to hide, mysterious hackers desperate to reveal the truth, and allusions that season twos bastion of LOST mythology, the Dharma initiative, was about a little more than utopian idealism. New characters arose, insidious corporate shade Thomas Mittlewerl, defiant talk show host DJ Dan, the mysterious hacker Persephone, and later her alter ego Rachel Blake.
The promise, however, quickly faded. The funding for the game which would span websites, television commercials, voice mail systems, bill-boards, comic conventions, and more, came largely from the advertisers who sponsored the game. In turn, each was given the ability to create a piece of the game , which they could later skew for product placement. In some cases, such as Sprite, Verizon, and Jeep, the commercial aspect of their contribution was thinly veiled at best, and more candidly: obvious.
The result? A game which lasted far longer than it should and in the end was remembered more for its commercial interruptions than the substance of its plot. In the end, the game wound up revealing enough plot to fill a few scant paragraphs, as this article at buddytv shows.
In the end, jaded fans declared the game a grab for their advertising dollar. Moral to LOST producers: Don't play games with your fans.
About the Author
If you want to din out more info about LOST or LOST Fans Don't Play Games, please visit this link http://www.buddytv.com/
Article Source: http://www.simplysearch4it.com/article/44155.html
|If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/44155.html" as shown above and make it hyperlinked.|
| Some other articles by Groshan Fabiola|
|Termites Can Ruin Your Home|
There are three conditions that attract termites to an area:
Water is the first condition that attracts termites to an area. Termites generally cannot survive without a ...
Why Are Condos Selling?
If you are looking for a condominium, New Condos Online has some amazing deals that will connect you to the right real estate decisions. This will ensure that you can have a condo to live in ...
Learning to Speak the English Language
When you speak in your native language, you don't have to think about the grammar or the words you use. Correct sentences seem ...
Long Beach Suspension Systems
Long Beach shock absorbers play an integral role in your car's Long Beach suspension system. You need to replace the Long Beach shock absorbers when evident signs of wear become apparent, otherwise your safety ...
People generally wear makeup because it makes them feel better about the way they present themselves to the world. Makeup can give you ...
The Advantages of UK Commercial Mortgages
The UK offers a variety of commercial investment possibilities and is the perfect place to close a commercial mortgage deal for property investment, business development, or personal purposes. Getting a commercial mortgage in the UK ...