8 Article Writing Tips To Improve Your Next Article
By Jill Brennan
Writing articles is a good way to promote your website or business and to
explain product benefits. But you can't just put anything together and expect it
to do its job of bringing in traffic. You need to think about what it is you
want to say and then put some effort into saying it well. You can enhance the
written polish of your article by observing a few article writing tips:
1. Develop a plan
There is nothing worse than not knowing what you want to get out of writing your
article. Do you want to be considered an expert in your field? Do you want to be
thought of as innovative? Do you want to be controversial? Before you actually
say or write anything, work out your pitch.
2. Think about the structure
A standard way to layout an article is with an opening paragraph which sets
out what the article is going to be about. Then comes the main bulk of the
article - usually several paragraphs that cover the topic in depth, followed by
a closing paragraph which needs to pull the different points together into a
3. Length is Important
Keep the length of your article between 400-600 words. Anything longer and
your article may be too long to keep your reader's attention or you will have
completely answered all the reader's questions and they won't be inclined to
visit your site.
4. An article is not a press release
Don't use an article to blatantly plug your products or site. You need to
offer information of value to the reader to make them want to read what you have
5. Use detailed information to back up your main points
Rather than just saying you liked a product, it is better to talk about
specific features, what you liked and why it was helpful. Being specific will
help you to connect with your reader and demonstrate that you are a credible
source of information.
6. Keep the personal stories short. It's not about you!
Keep your own stories to a minimum and use them only where they illustrate a
point that you are trying to make, but not as the focus of the article.
7. Have strong paragraphs to open and close the article
Your opening needs to be catchy enough to hook your reader into reading the
rest of your article. The closing is important because it should reinforce the
key message you want them to take away and lead into them taking action after
reading your resource box which can be more specific about the action you want
them to take. Think of the conclusion as the warm up to the resource box.
8. Learn to edit your own work
On almost every publication over a certain size you'll find that the writing
process is divided into writer and editor. The person who writes the articles is
not usually the editor. While you may not be in a position to hire your own
editor, you can gain some perspective by putting the article aside and looking
at it again later.
Whether you are writing articles for promotion or web writing, article writing
is a skill like any other and one that you would be wise to learn more about.
Seek help writing if you find it difficult and follow the article writing tips
above and when the visitors start rolling in you'll be pleased you did.
About the Author
From her years of experience online Jill Brennan has put together a free ebook on article writing called "Kickstart Your Article Writing: 9 Ways to Breakout of An Article Writing Stalemate". Go here: http://www.howtosubmitarticles.com/article_writing/ to get your copy today.
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