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  Category: Articles » Business » Branding » Article
 

Spoofed? Get a unique logo!




By Alfred Anderson

The corporate identity of an organization is represented by its logo. A well-designed logo enhances the visibility of the company, which in turn generates better business returns. An effective logo design can even give the competitors a run for their money and thus in order to make their presence felt in a highly competitive market, some competitors are often tempted to adopt strategies like logo subvertising that may degrade the brand image of their competitors.

The primary objective of logo subvertising is to make a spoof or a parody of the original logo design. A typical logo spoof retains most of the distinguishing properties of the original logo with an added twist in the design that tampers the original message and presents it in a way that often ridicules the brand image of the original company. The logo of a company conveys the business message in a precise and a direct way to its target audience and any distortion in its design can pose a serious threat to the company's brand image.

The truth is that negative marketing strategies like logo subvertising cannot be avoided. In the past reputed brands have resorted to these means to dilute the brand image of their competitors. Well-established logos that add to the brand value of a business are always the favorite target for competitors to spoof on and it is almost impossible to protect your logo from such malicious attacks.

A company can never have a logo that cannot be subvertised but if they are able to establish their logo as an integral part of their brand identity, a spoofing effort can even generate more publicity and popularize the logo all the more. For this the most important factor is that the logo design needs to be unique and should be capable of creating a deep positive impact among its target audience.

A professionally designed logo not only attracts a greater mind share of the target audience but also contributes to consistent growth of the company's goodwill. Reputed logos, when subvertised, are easily identified, gives an extra boost to the original brand and at times does generate a negative impression about the competitive firm that spoofs the logo. Subvertisings often have funny messages, which spreads pretty fast among the mass. This often leads to extra publicity in favor of the company whose logo has been spoofed on.

It has been observed that new brands are more susceptible to such subvertising attacks. Old and established logos that have already established a brand image are not the common targets for spoofing attacks. New brands take time to build on their goodwill and thus negative marketing campaigns like logo subvertising can dilute their brand identity. However, if you have a got a unique logo that impress your audience on the first sight you have probably taken the best protection against such spoofing attacks.

A business logo design is an integral part of a company's brand building process that should be taken care of by professionals. Seeking expert consultation in a logo design process will not only enhance the over all impact of the logo but also will provide a certain amount of uniqueness that will leave an everlasting impression among its target audience. A unique logo design that creates a deep impact on the first chance is your best possible protection against such spoofing attack.
 
 
About the Author
Alfred Anderson has rich experience in the field of online brand marketing. His interests includes Internet marketing and research on emerging online business trends. Corporate Logo Design

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