Link Popularity The Stepping Stone For Greater Online Presence
By Jeffrey Greer
What exactly is link popularity? It is not Page Rank. Link popularity is the
measure of how popular your page is and how many links are directed to your
site; and the quality of the sites that are directed to your site. Page Rank, on
the other hand, is almost always confused with link popularity. Page Rank is
normally a Google term, ranging from 1-10, and is used to classify the relevancy
of a site based on keywords, description, and link popularity. Link popularity
uses quality; page ranking uses quantity.
Link popularity is a major stepping stone for any online presence. If no one
knows about your site, then it does not exist. On the other hand, your site may
also be extremely popular due to pop ups and campaigns on sites with a bad
reputation; this is when quality comes into play when link popularity is
determined.
Apart from having the right keywords and good reputation, link popularity can
be earned through link exchange. Link exchanges could greatly up your site on
search engines, therefore, drive more traffic to your site. Note: that you
should have the correct anchor text on your site in order to get page ranked
accurately.
Another great strategy in gaining link popularity is the overall content of
your site. Do you have interesting material? Why should anyone bother linking to
your site? Sometimes, sites with great content get linked by viewers on other
sites. Some webmasters might stumble upon your site and request to use some of
the content of your site with your permission and all links in place; this adds
to your link popularity.
For example, say your website sells and gives information on 'tomatoes'. When
you type in the word 'tomato' into a search engine, and your page isn't in the
top ten, your link is not optimized. Check the other sites that happen to be in
the top ten lists. Some browsers may allow you to view the page source of such
websites. How do you compare? How many links do you have on your site and how
many sites are targeted to your site? Do you have the proper Meta tags? This is
where you can use your competitors' site to your own advantage and all these are
important factors in gaining link popularity.
Also, great content, such as keyword oriented articles and reviews can draw
traffic to your site with little to no effort on your part. Good luck on
promoting your tomatoes, remember that quality surpasses quantity! About the Author Jeffrey Greer owner of Ever Enterprise, providing marketing solutions and information to assist online businesses. Link Popularity is only one aspect to gaining your online presence. Visit Ever Enterprise today!
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