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  Category: Articles » Business » Marketing & Promotion » Article
 

Farm Expired Listings for Big Commissions




By Lanard Perry

Many real estate agents begin and sometimes sadly end their careers without a plan. And as the saying goes, failing to plan is as good as planning to fail.

Sure, some do the usual and expected things to cultivate new business, like mailing letters and post cards to friends and relatives, phoning acquaintances, and giving out business cards to any and everybody they meet.

Heck, some are courageous enough to "cold call" prospects, the most dreaded of all tasks! And while all of these activities are good things to do, they don’t necessarily translate into new business opportunities - now or later!

And while these may be good strategies you need more. But instead of working harder why not work smarter?

The most successful Realtors and Real Estate Agents have "lead generating systems." Some Farm Expired Listings for huge profits.

A good listing system can:
• jump start new or average real estate sales career
• bring in real estate listings on a regular basis; week after week
• generate prospective buyers and sellers
• give you marketing exposure in months rather than years
• position you to know the best real estate investment buys

Personally, I love Expired Listing Systems and their laser beam like focus on warm, responsive sellers. Sellers that are typically still Realtor friendly, eager to sell and will do what it takes to get their properties sold.

Owners of expired listings are motivated for many reasons; double mortgages, vacant properties, terrible tenants, recently married and combining households, recently divorced and liquidating real estate assets, and on and on.

Plus, they have gone through a listing cycle and may be anxious to get on with their lives. But, as you know, or will soon learn, all listings aren't worth having.

As for me, I initially listed every property that I could; vacant land, single family homes, condo's, triplexes, mobile home parks, mobile homes, homes in top notch condition, fixer uppers, whatever.

And I got to feeling pretty darn good (and just a little smug) as my listing portfolio grew to more listings than I could manage.

So, I first hired a part time clerk/assistant to help me market my listings, then took on a newly licensed salesperson as a partner and split the listing fees 50/50. Pretty soon my listing system was humming and I was averaging 1-2 listings a week.

I also had an army of agents working for me day and night, as almost all of my listings were in the Multiple Listing System. Working to get me paid, even when I was chaperoning field trips, getting a haircut, or just taking a day off!

So, if you don't have a good listing system you should get one. After all, if real estate listings are the lifeblood of the industry then how successful can you be without them?
 
 
About the Author
Lanard Perry is the author of "Farming Expired Listings - Your Personal Guide to Listing Success." Visit his website at http://www.farmingexpiredlistings.com for more real estate marketing and sales ideas. Also, sign up for to his monthly by sending a blank email to mailto:farmlistings@GetResponse.com?subject=REF030.

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  Some other articles by Lanard Perry
Real Estate Marketing; The Profitability Of Past Clients
Many real estate agents spend a lot of time and money marketing new prospects, while completely overlooking the best ...

Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. ...

Effective Real Estate Agent Marketing Strategies
Congratulations! It's official. You're finally a licensed real estate agent. So, what do you do now? Newly licensed real estate agents all over the country ...

Personal Realtor Maketing Systems Make Good Business Systems
A Personal Realtor Marketing system can provide the ultimate method for listing properties. Like farming expired listings, for example. If you can mail ...

Real Estate Marketing Slogans; A Brand Of One
Real Estate Marketing slogans arouses interest in your audience and can be the vehicle that helps establish your "name brand" and invigorate your real estate career. ...

Real Estate Marketing Flyers; 24/7 Marketing
The real estate marketing flyer box is a "24 hours a day agent", and is standard equipment among high producing ...

  
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