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  Category: Articles » Business » MLM » Article
 

MLM Training - How to Stop Wasting Valuable Prospects




By Tim Sales

Have you ever wondered what causes family, friends and other prospects to dodge your calls, not show up at an appointment or completely avoid any contact with you? This common scenario could easily be avoided if MLM business professionals would learn this one very important skill...

If you do not use the correct amount of assertiveness…you will waste prospects and destroy relationships.

Assert means: the amount of force or effort used to make an opinion known . I'm not simply talking about volume (loudness of speech).

You can assert your opinion about your MLM business or product too much with a loud voice or a soft voice and it will cause the prospect to back away from your ideas.

You can assert questions too repetitively and cause your prospect to feel interrogated. You can assert not enough and cause the prospect to feel your MLM business or product is not important.

With the volume of your voice - if your prospect can't hear you your communication is worthless. If you talk too loudly so that everyone in the restaurant can also hear you, it's too much assertiveness.

I recall a movie called "Bowfinger," where Steve Martin plays a movie director trying to find a person to play a particular part in a movie. The quality he was looking for in the actor was that he or she had to posses "it."

Throughout the entire movie he would interview potential actors for the role and within a few seconds he would yell, "No no no! You don't have 'it!'" The actor would exclaimc "Tell me what 'it' is and I'll get it!"

Yet Steve Martin couldn't actually describe what "it" was. So he would search for another actor. Finally he interviewed a girl and as soon as she began to talk he exclaimed - "THAT'S IT! SHE HAS 'IT!'" He then could see what "it" was.

"It" is...(drum roll please) when the individual talks, people want to listen to him or her. When you have "it," prospects want to learn more about your MLM business. When you have "it," people will want to learn more about your great products. When you have "it," your downline will want to follow you and duplicate your MLM training.

Conversely, network marketing professionals who don't have "it" drive MLM business prospects away. People back away and won't buy your product or service, and your network marketing organization won't follow your suggestions.

Perhaps the word that best describes "it" is charisma. The definition of charisma is: a personal quality attributed to people who arouse devotion and enthusiasm.

Of the Ten Communication Qualities I train you on in Professional Inviter, "Use the Correct Amount of Assertiveness" is the one that really gives you the "it."

When you have "it," your prospects want what you're offering. People want to be around you. People listen to what you say. If you don't have "it," you can use the exact same MLM prospecting scripts as someone who has "it," but not have the same success. So this is a very important quality to have, especially when it comes to your MLM business.
 
 
About the Author
Tim Sales helps network marketers gain the confidence and skills to be an MLM success. Discover what you must know to become a true network marketing professional. Sign up for his free MLM training newsletter and listen to free training at http://www.brilliantexchange.com

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  Some other articles by Tim Sales
MLM Training - How to Keep Prospects From Feeling "Baited and Switched"
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MLM Training: How to Always Say The Right Thing, Easily and Naturally
If you could learn just one skill in your MLM business, this would be it. Having this one dominant thought in your mind before talking with any prospect will guide ...

MLM Training - 9 Proven Actions to Get Your Downline Producing More
Network Marketing leaders frequently ask me, "How do I motivate my downline?" The answer doesn't have anything to do with motivation. Read on and I'll share the only thing I have ever found ...

MLM Training: 5 Success Factors That Make Warm-Market Prospecting Easier
With these five success factors, you'll never feel like a pushy sales person and lose the friendship and respect of your family and friends. Talking about your MLM business with these rules ...

MLM Training - How One Person Sold One Billion Dollars Worth of Products
If you want to increase the profits in your MLM Business, a good starting place is to sell more product. There are hundreds of different ...

MLM Training - Afraid of Talking to Prospects? Get Over it Fast With These Four Simple Tactics
It's very difficult to achieve real MLM success if you are afraid of talking to people about your business. Use these four guidelines to achieve confidence when talking with prospects. They've worked for thousands in ...

  
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