Why Outsourcing Takes Your Business to a Higher Level
By Theresa Cahill
Outsourcing is a term used in business and it is gaining popularity on the
net as millions of web site owners discover they do not have all the tools and
skills necessary to handle each and every portion of their businesses.
Unlike having to find, interview, and hire an employee - and thus incur the
tax liability of a new employee - often savvy business owners turn to outside
companies. Outsourcing services take on the tasks underlying a business leaving
the owner more free time to pursue the front-end of his or her business.
Wikipedia states:
"Outsourcing" involves transferring or sharing management control and/or
decision-making of a business function to an outside supplier, which involves a
degree of two-way information exchange, coordination and trust between the
outsourcer and its client."
Outsourcing, therefore, becomes an integrated part of your business. The
importance is to determine what should be outsourced, why it should be
outsourced, and who will provide your outsourcing services.
Business segments typically outsourced include:
+ Information technology + Human resources + Facilities + Real
estate management + Accounting + Direct Online Marketing and SEO
In addition, many companies also outsource their customer support and rely on
call center functions.
Using the Know How of Others
The business owner must be able to step back and make an honest evaluation of
his or her talents. We are not all created equal. We all have different
strengths. One surefire strength for business success that a business owner must
cultivate is the ability to delegate responsibilty through the use of
outsourcing. That's how a well-run, profit-pulling online business accomplishes
its goals.
Today's businesses - large and small - gain immense benefits by finding other
companies outside their own arena who possess the technological know how to
analyze, plan, and implement target objectives.
In the case of the smaller web site owner looking to gain greater footing
with the hot market of search engine results, finding an outsourcing service to
handle marketing (and a small portion of advertising) is one such effective
strategic move.
Traditional approaches to search engine marketing have, for decades, focused
primarily around a web site's meta tags, firming up web page content, and then
submitting the site on a regular basis to the search engines. From a purely
advertising basis, other companies will insist that just driving "targeted
traffic" to a site is "enough."
While both of these methods are viable, a good outsourcing company often adds
these two methods at low cost or no cost - just bonuses while the real work of
marketing is underway.
Choosing the Right Outsourcing Company
As an online business owner it is easy to become frozen in place trying to
keep up on all the possible, working, methods for marketing online. Even if one
could find the time to read everything and devise a plan, putting that plan into
action becomes cumbersome. Doing even the "smallest" of tasks can literally take
hours of your week away from you. Hours better spent on web site enhancements
and new products, mailing list contacts, and just being there for your web site
visitors. Unless the web site owner is willing to give up some control, the
grind of working the foundation of marketing too often must supercede the human
approach to being there for your customers.
While we all love to do our initial digging online, pick up a phone and call
or send email inquiries or submit forms for call back when choosing an
outsourcing service. Make sure your questions are addressed intelligently and at
a level of understanding that you feel most comfortable with. Avoid listening to
prescripted sales pitches where all they want to do is monopolize the phone and
beat you down to the point where you really don't know what they can or cannot
do. Take control of the conversation, then turn that conversation into an
effective two-way street of open communication. Any company not willing to do
that - or vague in their explanations of how - should be moved to the bottom of
your list as you locate the best outsourcing company to work with you and your
website.
Finding a company that understands and weeds out fad flash-in-the-pan
methods, and builds your marketing business on solid, proven methods of web site
promotion should be your goal. Find that company and establish a two-way street
of information and trust in order to work effectively together.
How to Incorporate Outsourcing Into Your Business
"Prior to the contract development of any outsourcing agreement, the
outsourcing company develops a request for proposal (RFP) document which
highlights the major requirements and scope of the project which is to be
outsourced."[1]
Through a bid-like process, or the acceptance of agreed upon stated services
at given costs, the recipient company has an actual proposal of services in
hand. They know what they are getting, what timeframe to expect, and projected
results from this outsourced service.
By outsourcing, the owner understands what the benefits to the service(s)
are, but the strategizing, planning, and implementating can be safely placed
into more knowledgeable and efficient hands to get the job done.
In Summary
Outsourcing is not just for the "big guy." Overall outsourcing is viewed by
many organizations as a strong business tactic that ultimately is a superior
economical approach to developing products and services.
Simply put, don't try to do everything yourself. You may have many fine
strong points, but running your online internet business single-handly should
not be one of them. Learn when and delegating responsibility can actually make
your business grow by leaps and bounds. Then find an outsourcing service you can
work with - one with a complete understanding of your web site - one that is
willing to go extra miles to make your business a success.
======================================= About the Author Theresa Cahill and her business partner, Jeff Greer, put their experience at your disposal. Hire our effective, reliable outsourcing service specializing in home business, or storefront marketing. For a FREE online marketing strategy analysis at Market-For-Me.com.
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