| |
$10,000 Goes TO Car Wash Customer
By Tracy Dawson
Alfred Berry who is from Chanhassen, Minnesota was just an ordinary car owner. He would use his vehicle for his daily duties and trips. He would also at times notice that his vehicle would need a couple of Honda auto parts because they have already been damaged so off he would go to replace them. Mr. Berry would also go to his favorite car wash station to have his vehicle cleaned off before going home. But Alfred Berry's life changed when he won a name the mascot contest.
Lustra Professional Car Care Products has this lovable mascot which is actually a polar bear. The company probably had trouble giving the cute mascot a name so they instead transferred the duty of naming their mascot to their customers through a contest – Name The Bear, Win A Mini. Alfred Berry was one of their customers and he also did choose the right name for the Lustra Professional Car Care Products polar bear mascot.
What's the name for this mascot? Alfred Berry gave the car wash mascot the name Brighton. And it was the name chosen over tons of other entries. Over 80,000 entries to be precise.
Berry did choose to have a $10,000 cash price instead of taking home a new 2006 BMW Mini Cooper. And on his luck, he says, "I'm extremely excited about this. I was pretty much blown away. I consider this one of the highlights of my life. It was surreal."
"It was a fun way to raise the awareness of our products. The contest was also a great way to connect with customers like Alfred Berry and give them direct input into an important decision for us, namely, coming up with a fitting name for our Lustra mascot," says Jim McDermott. McDermott is the current vice president of sales and marketing for Lustra. He does even further say, "The car washes are a great prize. Our car wash and protection products give our customers a unique and satisfying car wash experience by ensuring a cleaner, shinier, and well protected vehicle." Yes, he is talking about the other top ten first prize winners who were given a year's worth of taking advantage of car washes from the company.
About the Author
Tracy is a 29 year old researcher and writer from Dallas, Texas with extensive experience in writing auto-related articles and covering automotive related events. She is currently a contributing writer for a leading automotive e-zine.
Article Source: http://www.simplysearch4it.com/article/42494.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/42494.html" as shown above and make it hyperlinked. |
| Some other articles by Tracy Dawson | Toyota Formulates Anti-drunk Driving System
Toyota is formulating an anti-drunk system that detects drunken drivers via steering wheel-based sensors. The sensors detect the alcohol content of drivers through their sweat. If the sensors detect unusual steering or if the ...
Chrysler Groups Recalls 62,400 Vehicles For Brake Failure
Chrysler Group is recalling about 62,400 vehicles because their braking system may fail to work. Among the vehicles to be recalled are ...
CR-V, Watch Out For The Nissan Rogue
Should the Honda CR-V be on the verge of extinction? Or should the Honda CR-V doubt the new claims that there is going to be a vehicle that would be taking its popularity ...
Trailhawk From Jeep Enters NAIAS Scene
Many people are interested and many are quite on the lookout as per the kind of new vehicles the Jeep brand would be sending out to ...
IIHS Crash Tests Downgrade Subcompacts
The Insurance Institute for Highway Safety (IIHS) released its most recent crash-test ratings but did not endorse any models evaluated. Instead, ...
GM Ready For LA Auto Show
The Los Angeles Auto Show is already raring and preparing to start. Everything seems to be all set. After all, the organizers behind this international auto show sure have made everything quite just ...
|
|
| |
