Developing the Best Internet Marketing Strategy
By Theresa Cahill
After spending the past decade talking with individuals wishing to promote
their products and web sites online one theme appears to repeat itself and may
be at the root of the marketer's problem.
Wikipedia states that:
"Real-life marketing primarily revolves around the application of a great
deal of common-sense; dealing with a limited number of factors, in an
environment of imperfect information and limited resources complicated by
uncertainty and tight timescales. Use of classical marketing techniques, in
these circumstances, is inevitably partial and uneven."
The average advertiser often perceives himself or herself as a full-fledged
"marketer." This, too often, is far from reality. As the quote above shows there
is an abundance of misinformation and limited, trustworthy resources on which
one begins to build a marketing base. Choose the wrong ones and you are running
around in circles, with little to show for your efforts.
Developing the best internet marketing strategy can be difficult. It must
encompass a wide variety of services, methods, and techniques to even begin to
show results. Often, the web site owner chooses one particular method, applies
himself or herself to that task for a short period of time and then puts it on
the back burner. They find that either the technique they decided upon was too
hard to implement or too time consuming to pursue.
Then it's off to find the next "biggest and best" idea.
The lack of follow thru compounded with life pressures forces many to give up
effectively working their online marketing strategy. Reviewing their plan of
action, often it is discovered that there really is no method - just a hit and
miss approach to try to gain web site recognition from a virtual world full of
competitors.
Cost effective internet marketing and a solid online marketing strategy are
key elements to your online business success. Following the latest and greatest
fad becomes an all-consuming monster because reality tells us that there just
isn't enough time in the day to work a fully developed online marketing
strategy... not if you are going it alone. To further hinder one's efforts, many
try to discover the "secret" from one online source or another. This, too, came
chew up time and money without shedding any real light on effective
marketing.
Individuals, small businesses, and large corporations running successful
endeavors online have one thing in common - a solid marketing strategy and
effective ways to implement their plans.
Remember, there is a good reason sayings like "Rome wasn't built in a day!"
remain true even to today. Haphazard marketing brings haphazard (and
frustrating) results. About the Author Theresa Cahill has over two decades of online and offline marketing experience and puts that experience to use assisting businesses. You are invited to receive a FREE online marketing strategy analysis at Market-For-Me.com.
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Some other articles by Theresa Cahill | |
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