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Home MLM Business Marketing Tactics
By Herman Dias
One of the best, and newest, home MLM business
marketing tactics is called a Duplicating Web
site. Many farsighted MLM firms offering a
work at home opportunity provide Internet
marketing and Advertising to its distributors
in this brand new way. Before Duplicating Web
sites the primary income driver for these
distributors, and their primary Internet marketing,
Advertising tactic for their work at home business,
were the product and compensation plans. Now, it's
the duplicating Web site, which enhances the
distributor's efforts at duplication and viral
marketing. With these sites, the distributor can
build national or even global distributor organizations
for her or his work at home business.
The first step in creating the massive downlines
by means of the duplicating Web site is for the
company to develop its own corporate Web site.
This corporate site should include the history
of the firm, information about all its products
and services, the distributor compensation program,
and forms for enrollment as an MLM distributor.
Anyone should be able, once it's completed, to
go to this site and buy the company products and
/ or sign up as a distributor. No live person is
needed to complete either transaction. Enrolling
as a distributor in this way, however, is violating
the basic principle of a multi-level marketing firm
– not setting up member to member competition.
So, each home business distributor for the MLM is
offered his or her own Internet marketing, site.
This site links directly to the corporate site.
The prospective distributors are sent first to the
site of the referring distributor, whose link takes
the prospect to the enrollment forms. The home
business distributor's Internet site is now an MLM
marketing opportunity for both product sales and
growth of the distributor's downline of additional
distributors.
Once the products are purchased through the
e-commerce enabled company site, or the prospect
enrolls as a distributor the referring distributor
is notified. In most MLMs, the distributor receives
an e-mailed notification of every site visit or
inquiry. Should something not result in a sale or
enrollment, the referring distributor can take
action, answering questions, answering objections
and hopefully closing the sale.
The one disadvantage to a duplicating Web site
for someone who wants a home MLM business on the
Internet is the marketing and content control that
the corporation holds. Letting the company maintain
this control, however, maintains the branding of the
firm and the distributor's affiliation with its
national marketing success. It also leaves the
distributor to focus on sales rather than technical
oversight.
Without a business home Internet Duplicating site
as a marketing opportunity for your MLM it's possible
to build a large organization of distributors and
customers under you without leaving your home office.
You don't need to meet you're the distributors in
your downline or any of your customers. Your
duplicating Web site does the communicating for you.
Source: http://www.entrepreneur.com/bizopportunities/networkmarketing/networkmarketingsuccesstips/article29992.html
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