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Catalogs Overview




By Steve Dimeck

Catalogs are in demand nowadays. Almost every company selling something has its own catalog. The mail order catalogs simply love holiday season. They generate the largest sales volume during holidays.

By using special advertising techniques in their holiday promotions, the mail order catalog companies take advantage of this holiday buying frenzy to increase their sales volume and their customer list.

So, what's in it for you when buying from a catalog?

You can look for many different promotions such as: free holiday services (i.e. free gift-wrapping), free catalogs to choose from, special holiday discount offers, mail-in coupons, and so on.

If you're an existing customer to a particular catalog, you can look for special offers for customers only. Also, look for two for the price of one, buy one get one free, buy one at a regular price and the next one is half off, or such.

The catalogs are no different than stores. They'll try to win the price war and get you to be their customer. For this reason you can look for all these special offers.

Only, don't fall for the after-the-sale promotions, otherwise known as "backend marketing." If they give you a special offer now, it means that they want to get your shipping address so they can send you more offers after the fact to gain even more money from you.

If you're shopping from a catalog during major holidays, be sure to place the order early. The most popular items almost always sell out first. Placing your order early will secure your product.

You know, there's no need to wait for a catalog to arrive in your mail because you can go on the Internet and find many catalogs with product photos, descriptions, size charts and special "internet only" sale prices.

But, the Internet is endless. You could spend hours searching for the catalog you want and not find the one that you need. Fortunately, Google makes tracking catalogs an absolute breeze.

Go to http://catalogs.google.com and start searching their enormous database of catalogs. You can find catalogs on almost everything you can think of. You could either enter a keyword in the search box of the catalog that you're looking for, or choose from the categories in their directory-style listings.

Have fun looking through the thousands of catalogs until you find the one you want.
 
 
About the Author
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