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  Category: Articles » Arts & Entertainment » Article

Why Companies give Corporate Awards

By John Billups

The music industry is very well aware of what the Grammy Award does, as well as the musicians who may be nominated. Those that work in television know the value of an Emmy Award. Hollywood and their movies are filled with awards, from the People's Choice to the Oscar's and everything in between. Even though each of these awards renders something different within each separate genre, they all hold a common ground. They all translate into honor and prestige for the recipient, making one stand out amongst the masses of their peers.

College football has the Heisman Trophy, professional football has the Vince Lombardi Trophy, and professional hockey has the Stanley Cup. Again, each is an honor to set one individual or team at the highest level of their game, for triumphant are those that hold the symbol of greatness.

The corporate world has the some type of award system, but on a much smaller scale. Instead of having awards created for recipients at Tiffany & Co., many corporations and businesses have trophies, plaques and fancy certificates to show their appreciation while giving employees a reason to strive a bit harder, and therefore increasing productivity for the company. Employees love the idea of getting corporate awards to become a status symbol among their peers.

From another point, corporations are beginning to see the strategic value of corporate awards. While cash awards and bonuses are nice for a while, they are usually forgotten somewhat quickly after dispersed. A physical award, trophy or certificate that is placed on the recipient's desk or wall will serve as a reminder to the individual and his or her colleagues of what was achieved.

Many corporations are feeling the squeeze of the general public's demand for ethics in their personal workplace and from those that produce their goods and services. By creating awards in such categories, corporate initiatives towards one or more aspects will follow. If you have some sort of "ethics award", employees will strive to attain the award to place on their desk or wall.

This day and age all are after the same market and talented employees. If a company can boast that it is on the "Top 50 Companies for College Graduates", they will have a better chance of getting some fresh blood into their company. The "Pay it forward" strategy, with the corporate winners showing appreciation to those who made this honor possible can again bring a sense of pride and accomplishment to those who receive it.

Finally, awards should be given out at a company meeting or something that includes all employees. You can be sure that the recipient will honor and treasure it for years to come, as it serves as a constant reminder of hard work and achievements that did not go unnoticed by superiors.
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