Execs Try Out Used Vehicles

However, it does seem like the times are surely changing. You see, one of the latest updates from the Chrysler Group of automobile manufacturers is that its chief executive officer, Tom LaSorda, has decided that he would be sending out quite a huge number of his top ranking executives to be among the common folk and drive around used vehicles. Many experts in the industry have been saying that this might be a good move for the brand and company. After all, people would surely be able to see that even the high ranking people would be able to get a feel of the ordinary stuff that common folk do use and experience everyday of their lives. Plus, the Chrysler auto parts manufacturer would also be able to learn about what the common folk are clamoring for straight right out of their top executives who would be taking the rides themselves.

So how many top executives from Chrysler Group are going go about the country driving used cars? Well, LaSorda does say that he is planning on sending out two hundred and fifty top executives of the company to do such an assignment. He even does further disclose that he is doing such an act so as to be able to learn about any issues on reliability and the like that the company’s customers face through years of ownership of various vehicles.

What will happen is that these chosen two hundred and fifty executives would be leaving their top of the line vehicles at the company for two periods wherein each period equals to ten days. And they would then be handed a new set of keys, but this time, the keys would be those that would be used to start up used vehicles. LaSorda does say that the list of used vehicles that his top honchos would be driving around include Jeep Grand Cherokees, Dodge Caravans, Dodge Ram pickup trucks, the minivans of Chrysler Town and Country, and some Chrysler Pacificas. And it does seem like it would not only be those head executives who would be immersing in the mentioned activity. You see, some eyewitnesses have said that they have certainly seen CEO LaSorda driving around in an old and used Jeep Grand Cherokee. Good one, LaSorda.

On this, Steve Walukas says, “Our CEO, Tom LaSorda, has always been pushing us to become more customer focused: to eat, sleep, walk and talk like an average customer. In our positions we’re pretty fortunate that we typically get to drive new cars. I know in my own situation, my friends, neighbors and relatives say, ‘You wouldn’t know what it’s like to drive a car with a lot of miles on it.’ This is a true way to understand.” Walukas is the current vice president for the company’s corporate quality department.
 
 
About the Author
Tracy is a 29 year old researcher and writer from Dallas, Texas with extensive experience in writing auto-related articles and covering automotive related events. She is currently a contributing writer for a leading automotive e-zine. Please visit Chrysler auto parts for more information.

Article Source: http://www.simplysearch4it.com/article/39863.html
 

If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/39863.html" as shown above and make it hyperlinked.

Some other articles by Tracy Dawson

Toyota Formulates Anti-drunk Driving System Toyota is formulating an anti-drunk system that detects drunken drivers via steering wheel-based sensors. The sensors detect the alcohol content of drivers through their sweat. If the sensors detect unusual ... Chrysler Groups Recalls 62,400 Vehicles For Brake Failure Chrysler Group is recalling about 62,400 vehicles because their braking system may fail to work. Among the vehicles to be recalled are the 2007 Chrysler, Dodge and Jeep vehicles. ... CR-V, Watch Out For The Nissan Rogue Should the Honda CR-V be on the verge of extinction? Or should the Honda CR-V doubt the new claims that ... Trailhawk From Jeep Enters NAIAS Scene Many people are interested and many are quite on the lookout as per the kind of new vehicles the Jeep brand would be sending ... IIHS Crash Tests Downgrade Subcompacts The Insurance Institute for Highway Safety (IIHS) released its most recent crash-test ratings but did not endorse any models evaluated. Instead, said institute urged auto consumers to stick ... GM Ready For LA Auto Show The Los Angeles Auto Show is already raring and preparing to start. Everything seems to be all set. After all, the organizers behind this international auto show sure have made everything ...