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The Basics Of Automating Your Online Business
By Mark Sandquist
If you want an online business that will constantly rake in
profits 24 hours a day, 7 days a week, you will need to
master the basics of automation. Automation will make your
online business run in auto-pilot, with minimal supervision
on your part (bear in mind, however, that "minimal" is very
much different from "non-existent").
How do you establish such an automated online business?
Here are some things you need to know…
+ Your sales page is the heart of your automated online
business. Your sales page will act as your digital
salesman. It will try to convince your visitors to
purchase your product. Your sales page is also the place
where you can integrate your payment processing system.
Your visitors can order your product through the order
button that can be found on your sales page. Your
marketing strategies should be focused on one thing: to
drive visitors to your sales page.
+ Most internet marketing strategies last for many, many
years. All you need to do is to conduct initial seeding.
Once the seeds are planted, you'll be able to reap their
fruits for many, many years to come. Take for example
article marketing, or the submission of articles to article
directories, with such articles containing your byline and a
link to your sales page. This strategy will give you back
links that will stay in the pages of the article
directories for a long, long time. Forum marketing also
operates in a similar way. By including a link to your
sales page in your posts as well as in your signature box,
you can rest assured that you'll have back links that will
stay in cyberspace for many, many years.
+ You can set up your own affiliate program. This will
require some special software and web hosting features. A
simpler approach would be to join affiliate networks such
as www.clickbank.com and www.paydotcom.com . These
affiliate networks will take care of everything for you.
All you have to do is to enroll, pay the requisite review
fees (if applicable), provide the links to your sales page
and your Thank You page, and you can leave it alone. The
affiliate networks will carry out an affiliate marketing
campaign through the powers of their own systems.
+ Instant delivery can be arranged by providing a download
link in your Thank You Page. If you're running your own
sales system, your sales page should have an order button
which will lead your would-be customers to your payment
processor's page. Once they pay, the payment processor
will lead them to your Thank You page, where you can
express your appreciation for the trust your customers have
given, and where you can provide a link to the item or items
they have paid for. You can also use your Thank You page
for some back selling tactics. If you have enrolled with
an affiliate network, the affiliate network will be the one
who'd lead the customers to your Thank You page.
+ Establishing a mailing list will ensure that past
visitors will be informed of your future offers. Since you
can pre-arrange the messages you'll be sending, this aspect
of your business is also vital for the purpose of
automating your online enterprise.
Can you see how things should work?
The marketing seeds you will plant will guarantee that
you'll be able to generate visitors on autopilot. Your
sales page will try to convert some of them into successful
sales. Your payment processor, or your affiliate network,
will take care of accepting payment. Your Thank You page
will take care of instant delivery. And your mailing list
system will capture the details of those who decided not to
purchase your product, so that they may be reminded of
subsequent offers.
And this system will take care of everything by itself!
However, please always remember that you cannot establish
such an automated system instantaneously. You have to
test, test and TEST. You have to make sure that every
aspect of the system is working well to guarantee optimal
rewards for your online business.
About the Author
Mark Sandquist is the Editor of eAuthorResources NewsLetter. http://eAuthorResources.com provides FREE Help and FREE Marketing Software for eBook Authors, Software Developers and their Affiliates and Resellers.
Article Source: http://www.simplysearch4it.com/article/39452.html
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