Business Success is Influence!
By Rosemary Hossenlopp
Do you feel frustrated when sales prospects don't return your
calls? Does your anxiety about paying your bills give off a I'm
frantic to get a sale look?
When you are successful business owner you have a platform to
position your product or service with more people. Doors then
open to client opportunities. You sell more when your platform
is working for you. You can raise your rates and finally have
money to go on vacation.
How do you get a platform?
Business success is influence. Influence gives you a voice in
your industry. Influence gives you customers that listen.
Warning: Influence is not a one-minute sales tip. The proven
first step to more influence is to understand how you serve
your customer. This requires tough introspection. You need
to be serious about serving your customer. Many guru's call
this your unique selling proposition. Many professors call this
a point of view. But they don't tell you that you need to first
serve your customer with passion and purpose. If you serve
your customers first, you will have success. Profits will follow
excellent customer service!
Proven Advice for Understanding your Business Purpose
Increase Your Business Platform Tip One. Understand your
primary purpose for serving your client. You could serve clients
by increasing their profitability when you are a business selling
to another business (B2B). This allows the clients CEO to tame
a nasty board of directors. To make this clear to your customers,
clearly state the business purpose in your statement of work, in
your presentation of information and your action plan. Have a
single minded focus on your purpose; to increase their revenue!
You could also sell your services to other businesses to
decrease their operating costs. This allows them to crush their
competition. Your key business purpose for the engagement
is a gigantic personal benefit to these key decision makers.
They will invite you back again for another engagement if you
make them look good.
Easy Ways to Increase your Business Passion
Increase Your Business Platform Tip Two. Understand your key
reason you wake up in the morning to serve your customer.
Document your key passion. This could become your mission
statement. It is a statement of who you are that will attract
clients to you. For example, you could enhance customer's
lives in some measurable and tangible way when you are a
business selling to customers (B2C).Write down three specific
ways that your customers feel as a result of an interaction with
our product or service. You may provide information that transforms
their thinking which has a benefit of less stress. You may cause
them to be more physically vibrant causing them to live life more
alive. You can bring them more financial prosperity that increases
their confidence about facing their future. These benefits rock!
Write your reason down today.
When you don't understand how to build of platform of business
success and influence....... you are missing out. You make
your customers miss out. On what? You! Your product or
service benefits them and if you do not have a platform for
success, you can not enrich the lives of those you serve.
Write down how you serve your customer with passion. Drive all
your business activities to this sole purpose. This guarantees
that you will have a platform to position your product or service
with more people.
Rosemary Hossenlopp, MBA provides proven business advice to
Small Business Owners. If you are ready to start accelerating
your business, then we have free tips here. Go here right now.
Article written by Rosemary Hossenlopp.
About the Author
selling a business
business for sale
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