| |
BASF Solidifies Partnership With Land Rover
By Carol Mitchel
BASF, the world's leading chemical company, has conveyed its deep appreciation to Land Rover for rewarding the company confidence with its expertise. BASF is Rover's provider of essential automotive OEM coatings for its Solihull plant in England.
Rover's Solihull plant automotive coatings needs are being carried out by 23 BASF employees who work on said site. According to Mike Grandy, Key Account Manager for Ford of Europe, We have enjoyed a 5 year relationship with Land Rover, taking care of all materials for pretreatment and application of surfaces.
Auto parts and units are manufactured in a two-shifts-per-day operation. Said operation paves way to a fast and reliable production of Discovery, Range Rover, Range Rover Sport and Land Rover Defender parts. After the production of Rover's power parts, the meticulous process of assembly takes place and the BASF Coatings team deployed on the site performs their car coating know-how.
BASF Coatings team includes the Account Manager, the Process Leader, the Application Technician, the Materials Controller, the one responsible for the Quality Operating System (QOS), and 16 other BASF technicians. The team ensures constant communication with the customers to address their needs and demands to further boost their service.
BASF Coatings provides Land Rover with paints for cathodic electrodeposition (CathoGuard 310), 21 basecoats, 15 primers, and 2 clearcoats. Also, the company also employs 13 pre-paint application process steps for efficient car coating functions.
Moreover, BASF Coatings is also included in the workflows at Land Rover and Ford in Total Value Management. Hence, the company does only take pride in its paint competence but its overall expertise in the field of automotive coatings and manufacturing. In fact, the company suggests fresh ideas, cost-cutting techniques and viable improvements to contribute to Rover's expediency.
In the previous year BASF Coatings, because of its contributed ideas, was nominated for the Henry Ford Award as part of Ford's global assessment program. Today, BASF Coatings is famed for its first-rate range of automotive OEM coatings, industrial coatings and decorative paints.
About the Author
Carol Mitchel is an executive assistant in one of the leading automotive magazine in Los Angeles, California. She is a certified car lover and loves extreme sports.
Article Source: http://www.simplysearch4it.com/article/39095.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/39095.html" as shown above and make it hyperlinked. |
| Some other articles by Carol Mitchel | Project Khan's LR2 with Land Rover Performance Kit
Kahn Design has recently shown their all-new project Khan Freelander 2 on their web site but for some unknown reasons the link was removed. Various speculations are coming out on why ...
Land Rover Works On An Off-road Coupe
As Ford continues to secure its survival in the automotive industry, it is also planning moves for its precious brands. For its Land Rover brand, Ford is ...
Land Rover's New Year Resolution
Land Rover's New Year resolution is all about making auto navigation easier. So, it is offering navigation system map updates online. Jag owners can ...
The Best Range Rover Ever Built
Land Rover declares all-new Range Rover as the best of its genre. This is because the automaker has added a number of great auto breakthroughs and architecture to pave the way for a ...
New Navigation For Land Rover
Some choose to have a better year by listing down the best types of promises for themselves. Some choose to list down goals that they would like to achieve for the whole year. ...
Off-Road King Receives Striking Refinement
Land Rover Range Rover comes in with a sophisticated new look and performance. For 2007, the automaker has given its flagship fresh interior for added roominess and style, chassis enhancements and ...
|
|
| |
