How To Really Profit from Domain Names
By Evalin Tonara
The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name. The search engine and the directories give higher preference when your domain name is relevant to your site content or theme. The domain name is one of the most important decisions you will make when trying to win over the search engine dilemma. Try using at least one of your best keywords within your domain name.
The search engine and the directories give higher preference when your domain name is relevant to your site content or
theme. Checking if a domain name is freely available is very straightforward as most domain registration services provide a WHOIS service, as the name suggest, this checks the ownership details of a domain, note however that such services normally run 48 hours behind actual registrations.
Domain name extension is dot com. Therefore, despite what others may say, it is imperative that your domain name ends with the dot com extension. This extension is the most memorable and most likely to be found. If your search for a chosen domain name shows that the dot com extension is taken, do not accept the dot net extension.
The popularity of domain names also led to uses which were regarded as abusive by established companies with trademark rights; this was known as cybersquatting, in which somebody took a name that resembled a trademark in order to profit from traffic to that address. To combat this, various laws and policies were enacted to
allow abusive registrations to be forcibly transferred, but these were sometimes themselves abused by overzealous companies committing reverse domain hijacking against domain users who had legitimate grounds to hold their names, such as their being generic words as well as trademarks in a particular context, or their use in the context of fan or protest sites with free speech rights of their own.
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