Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Marketing & Promotion » Article
 

Exhibitions and the logistics: Getting the best value for your money




By Paul Symonds

Organising to exhibit at an exhibition can be more than simply renting a stand and then turning up on the day. There are many things you need to consider including:
- Ensuring that your staff members are well trained and prepared for the show
- Your staff have the correct and appropriate uniforms
- You have set sales goals for the event
- Your stand is in a good spot
- The exhibition stand is well designed and appropriate to the specific show
- You have invited anyone necessary.

You need ALSO to think about things such as design, installation, providing water and flowers on your stand, installing AV systems, installing Plasma screens, internet connections, stand breakdown and storage. There is in other words, a lot to think about if you are to maximise the benefits you seek to gain at an exhibition. Exhibiting is not the cheapest form of marketing but face-to-face marketing at exhibitions, where trade and the public may be present, can be one of the most effective. Getting everything right is thus essential.

Even thinking of things such as where the power sockets are located, how many of them are available (very important if you are doing a presentation on your laptop and the laptop battery dies). There are many things to think about and having held a few exhibitions myself, I would be inclined to recommend getting an experienced team to work with. You can do a search on the Internet to find a company who specialise in Exhibition logistics and planning. Clip Display Ltd at clipdisplay.com are one such company.

The trick is to be well organized, well prepared and to plan well enough in advance. If you so choose, you may also want to rid yourself of the stress involved with the logistics of setting up your exhibition stand, you can then put more effort into the main purpose of exhibiting; and focus on sales and on the direct marketing sales opportunities.
 
 
About the Author
Exhibition display stand UK & worldwide

Article Source: http://www.simplysearch4it.com/article/38500.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/38500.html" as shown above and make it hyperlinked.



  Some other articles by Paul Symonds
Making an offer on an Irish Property
More often than not, First Time Buyer Ireland couples/singles find it very difficult to obtain suitable mortgage offers. However, after you pass the mortgage loan toil, ...

Ugly people – more than a joke
We can think long and hard about what makes us humans. The truth of the matter is that we are not perfect ...

Ugly men and ugly women – ugly on the inside/outside?
The Internet is one of the most amazing things ever invented. It can offer us all the info we need and much more. The online world can be a lot of fun and today we no ...

Do ugly women feel the same as ugly men?
There have been a lot of research studies made about ugly people. When I say ugly people I don't just mean ugly men, ...

Ugly women and men facing the issue of beauty
From ugliness to beauty – nothing can be more representative than examples. If you look it up on the Internet, you'll see just how difficult it is for people to reach ...

Ugly people and charisma
We are sure that the idea of ugly women who nonetheless possess unbelievable, charming and persuasive powers is not new to your mind. And ...

  
  Recent Articles
The Affiliate Marketing Network Advantage
by Laurie Raphael

Marketing your business online
by Candy Steele

Public Relations
by Ismael D. Tabije

Thirteen Step Action Plan For Everyone, That Needs More Business Now.
by Paul Douglas

Article Marketing & List Building: How to Promote Your Ezine & Build Your Own Hyper-Responsive List
by Eric Gruber

How To Build An Opt In List And Your Business
by Dencho Denchev

4 color printing in business cards and posters; You cannot have it any other way
by Florie Lyn Masarate

Plumbing marketing approaches that make your business work with a profit
by Ken Wilson

Builders projects in India
by yaken schecher

What You Should Know To Build Your Affiliate Web Site
by Laurie Raphael

Professional Logo Design: The Foundation To A Powerful Brand
by Alfred Anderson

Equipment, cost and communication; What good printers are made of
by Florie Lyn Masarate

Can't connect to database