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Taking your message to the streets
By Joe Shaw
It seems harder and harder for legitimate businesses to get noticed these days. All the standard avenues of advertising have been filled with road blocks.
It is certainly understandable why consumers want to be selective about what they allow into their sphere of influence. We are all consumers after all and so can relate to the feeling of being bombarded by advertising everyday. The abuses of overly aggressive marketing tactics has created the necessity for us to seek shelter behind Pop-up blockers and SPAM filters installed on our computers, subscribe to no call lists, TiVo on our televisions and satellite radio. Just to enjoy a little privacy we plug i-PODs in our ears to tune out with. But now that we have all built our fortresses against advertising with our technology, how are businesses with real value supposed to reach potential customers? If you are a business owner this question concerns your future.
S2 Imaging suggests one way to avoid being filtered is to take your message to the streets with custom car wraps and vinyl appliqués for your delivery vehicles. Think about it. The one place, where we all must pay attention to our surroundings is on the road. Even if our i-PODs are plugged in, the radio is blaring or cell phone is ringing we still must pay attention to the traffic around us. Haven't you found yourself reading bumper stickers and slogans emblazoned on the vehicle in front of you at a red light? Haven't you ever found yourself reaching for a pen or your cell phone to jot down a phone number or web address of a service advertised on the side of a van or truck that you were just thinking about the other day? So, why not bring your advertising message or most compelling offer to the back windows, side panels and bumpers of the vehicles you already have in service?
The street is a busy place. Use the opportunity while stuck in traffic to convert your vehicle into an advertising machine where it can do the work of marketing even while standing still.
Your advertising message can be handled subtly and traditionally with a simple logo and phone number or with an amazing two-way material from S2 Imaging; you can completely wrap your van or truck with full color graphics without impairing the driver's visibility in the least. And with S2 Imaging's reasonable prices you can afford to up-date your messaging and look of your entire fleet regularly, while keeping your image fresh and relevant.
When compared with the cost of any other form of advertising, which is usually based on numbers of impressions or a rental fee set with a time limit, such with billboard advertising, the cost to you to use your own vehicle as a traveling bill board is only the cost of the sign material and installation. No rental fees, and no sales commissions to pay.
If you like the idea of utilizing your vehicles in this way to do your advertising, but don't have an idea or an advertising campaign to work with. Give S2imaging a call. They help to solve these kinds of challenges everyday. Their on-staff designers are experts in what works for this mode of promotion. They can help you develop an effective and memorable message for your business.
Be creative, be humorous and make your point unobtrusively with vehicle wrap graphics and decals from S2 Imaging. And we promise, no salesperson will call during dinner.
About the Author
Author is owner of S2 Imaging, and has been serving the advertising and marketing industry since 1977 with the latest print technology, providing design and manufacture of large format graphics on a wide variety of materials and display solution.
Article Source: http://www.simplysearch4it.com/article/37386.html
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| Some other articles by Joe Shaw | Mixing it up in retail
Mixing it up in retail
How you utilize graphics in your business today, particularly if you run a retail business can directly effect your ...
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