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Pay Per Click Advertising
By George Lamberis
PPC Advertising
What is pay per click?
Pay Per Click (PPC) advertising is a way of advertising through search
engines. An advertiser pays for each click that sends a visitor to the
advertiser's web page. The PPC search engine offers top positions
among the sponsored search engine listings for the particular keywords
or phrases you choose. The idea behind PPC bidding is such that you
buy/bid on keywords that are relevant to your product or service. The
highest bidder gets placed at the top of the sponsored search results, the
second highest bidder gets the next listing and so on. Every time
someone clicks through to your website, you pay the amount that you bid
on that particular keyword.
How it can increase traffic, leads, and sales?
-Pre-Qualified Traffic
Bidding on keywords that pertain to your product or service, actually pre-
qualifies the people that visit your website. You determine how much
you are willing to pay/bid for each click and you only pay when someone
clicks through to and visits your website. This suggests that PPC search
engines can cheaply lead qualified visitors to your website.
-Instant Exposure, Immediate Profits
Generally, it takes search engines weeks and sometimes months to put
up your website. If it is difficult to get to your website via search engines
or if you would like to get the fastest results from the search engines,
then PPC is the most efficient and cost-effective option. Most PPC search
engines will have your website live within a couple of hours, which
means that the your site traffic and sales increase immediately.
-Consistent Top Listings
PPC is the classic method of getting your website at top of sponsored search results for free. All you have to do is choose keywords that are related to your website and place them within your web pages.
As easy as this sounds, for an average webmaster this is usually a quite
daunting and arduous task without any guarantee on the success. It
takes a watchful eye and quite a bit of maintenance. PPC with Cherryone
Web Design http://www.cherryoneweb.com enables you to focus on
operating your core business while we manage and optimize your
online advertising campaign. We have the ability to monitor and
maintain your advertisements' stats 24 hours a day, to ensure its
effectiveness and cost efficiency. About the Author George Lamberis, COO Cherryone Web Design,
www.cherryoneweb.com
g@cherryone.com
Article Source: http://www.simplysearch4it.com/article/36130.html
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