Increase your online Ebooks sales
By Mandeep Raj Mishra
If you are wondering about writing and selling an ebook, then this article might offer you some help. Since an ebook is a soft document, it can easily be sold online in a digital form. But the question remains over how to market ebooks online, what you can do to sell more of your them and thereby earn more revenue?
Here are few tips that I think would be important for you:
Before you start writing an ebook, you need to brainstorm and generate as much ideas as possible. In case you lack information, you may also need to do some research and fill the missing gaps. Create drafts before you create the final document. Then revise as many times as possible and do that for several days before you finalize it.
After you have written, you may need an ebook compiler to create an ebook out of it. There are numerous types of compilers with different features. Decide on what features you want on your ebook and try finding a compiler that has a mix of your requirements and one that fits your budget. I can think of one compiler that I personally liked and would advise people to look at. It's at http://www.antssoft.com/ebookmaker/index.htm .
Now when it comes to selling your ebook, firstly identify your target market. Don't just hastily run after anyone to sell you ebook; you might very well run after ones that will never be interested in your product and hence never buy it. You can segment your market on different basis as for instance the age, gender, race, region etc. Determine which set of people might be interested in reading your ebook. You may even want to pretend yourself as a customer and then identify what you would possibly look for before you buy an ebook.
You may also have to create a sales letter for your ebook. This is where you can actually persuade your customers to buy your ebook by telling why they should choose to buy your product. You must be able to present few if not many benefits your customers are likely to get when they buy your ebook. Also make sure you write a short and an informational sales letter and not pages of junk contents.
Try to set up some kind of newsletters for your product and a system where your users can subscribe them on your website; you may also promote some of your other products here. A number of people who do not want to buy your ebook then may very well subscribe to your newsletter and perhaps someday decide to buy it. Or if they are not interested in that particular ebook, then can be interested in the others. So, create some ways to have you connected to them.
When you are promoting your ebook on the internet, the last thing you would want to do is to place a number of links, ads and other promotional gimmicks that would not only sidetrack your potential customer but also leave more exit points on that page. However, don't forget to put links where users can learn more about the product, contact you to learn more, or even buy the product.
You should also use other internet marketing techniques to promote your ebook. Search engine optimization of your ebook website, online advertising in other related websites, article writing and publishing, press releases can help you market your ebook even more.
Use affiliate sales programs to boost your online sales. With affiliate marketing, other websites will be advertising your product and you will pay a little commission for every customer they send to your website, or every sale of your ebook they make. This is now widely followed method and you can easily networks who will find affiliates to market your product for some fee.
About the Author
Mandeep Raj Mishra is the director and Search Engine Consultant of Outsourcing Haven, Inc. He has been in the line of SEO for a couple of years and has successfully completed a number of projects. He has also written and published a number of articles related to Internet Marketing and Search Engine Optimization.
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