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  Category: Articles » Business » Article
 

Credibility Is Key For Successful IT Integrators




By Joshua Feinberg

Credibility is an overused buzz word but it is so critical to business success that it can't be overlooked. As an IT Integrator you need to be seen as having high credibility. This is what will set you apart from your competitors.

Building credibility however, doesn't come overnight. To build up your credibility stock you need to get involved in the community. You need to send the right message to the small businesses in the sweet spot that you want to get active with. I have been successful building my credibility in a variety of ways.

I once sponsored a congressional press conference at our offices. It was for some initiative developed to bring more IT related businesses into the region. My credibility shot through the roof after it was through. Being involved with high profile events is an excellent way to build credibility. People see you as an expert and lots of people see you.

Another credibility building event I was involved in was doing the CAT 5 work in the governor's office. Again, this is high profile. When you make network contacts in places that enjoy high credibility your credibility factor increases just by association.

Securing famous clients is yet another way to boost your credibility. We always talk about the work that we did for Microsoft's channels years back. I also let people know about the work we did for the Intel corporation for their Citroen product launch last year and when I did some writing for Inc magazine online. When you have famous clients you need to advertise that relationship and promote your credibility.

Bottom Line on Credibility
Credibility must be nurtured and developed. It is not something that happens overnight. Think of creative and high profile ways you can get involved in the IT industry. Credibility builds as more and more people hear about you and learn about your successes. Use your involvement in well known activities to build your credibility and don't forget to promote your involvement.

Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

 
 
About the Author
Joshua Feinberg has helped thousands of computer consultants get more steady, high-paying clients. Learn how you can too. Sign-up now for Joshua's free Computer Consultants Secrets audio training at http://www.ComputerConsultantsSecrets.com/blog/


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  Some other articles by Joshua Feinberg
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IT Consulting Services: Offer What Your Prospects Need
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Product Ideas: How To Determine What to Offer
Product ideas or services that your computer business will offer are not as easy to decide upon as you may think. When you start a new business this part of business planning is often taken ...

  
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