|
Racing Gets Ford Customers
By Jay Stevens
Aside from the best vehicles and good performance cars, the Ford Motor Company is also known for other things. In fact, the company is much known for the races that it sponsors every year. From Western Canada up to the dry and hot roads of Mexico City, this auto maker makes sure that they continue their tradition of sponsoring car races. It does not matter where the races are held for the company – city streets, speedways, dirt tracks, and even on drag strips.
Dan Davis is the director for Ford Racing Technology and he claims, "What we're trying to do with the racing program is build loyalty to the racing brand. Then when fans are ready to buy a car, our products get consideration." With that, one can surely see that the company is doing such so as to get to the hearts of the auto market. In fact, the Ford Motor Company believes that with racing, the brand image of Ford is greatly enhanced.
Aside from this, it could also be deduced that racing also enables companies in the auto parts business to further up their creations and innovations for Ford parts. Ford parts could even include the not only parts and accessories for contemporary and racing vehicles but they could even include accessories and parts for old Ford vehicles like Ford Fairlane restoration parts.
According to a research done by the Ford Motor Company, more than half of the company's customers are actually fans of racing. Mostly, these fans are followers of NASCAR which is one of the largest racing events in the country. Mel Poole, the owner of Sponsor Logic which is a sponsorship consulting firm that is based in North Carolina, even adds, "NASCAR fans are the most brand-loyal of any consumer group in the US." And along that line of thought, one could certainly say that the customers that Ford is getting surely are going to stay with them for a long time.
About the Author Jay Stevens works as a consultant for an established auto parts store in the country. He has expertise in automotive technology and has extensive knowledge on the auto parts industry.
Article Source: http://www.simplysearch4it.com/article/31526.html
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/31526.html" as shown above and make it hyperlinked. |
Some other articles by Jay Stevens | Ford Beats Chevy As 2006 Best-selling Brand Plant closures, waning sales, striking losses and job cuts – these and more miseries challenged Ford in the previous years. The miseries seem unending and Ford finds it hard to cope with the challenges. However, one ...
Toyota Confirms Discounts Deal Talks With Ford Toyota Motor Corp. Chairman Fujio Cho met with Ford Motor Co. CEO Alan Mulally. However, the automaker claimed that it did not discuss the possibility of ...
Auto Mag Awards Top Innovative Auto Contributions As the year comes to an end, various groups and organizations come up and make lists of those innovative and more than the usual type of contributions in various ...
Ford, To Introduce Bullitt Edition Mustang in 2007 Ford is aiming to produce several versions of performance retro-Mustangs; it will start next year with the introduction of a Bullitt edition. The automaker also intends to bolster versions of MKS, Lincoln flagship.
"We're not ...
A Retro-Styled Mustang Available in 2010 Ford intends to produce a retro-styled Mustang to captivate the fetishes of auto aficionados. The planned version of Mustang will start with a Bullitt edition and it will be introduced next year. The automaker also plans to ...
Ford, Still King of the Hill Ford Motor Co. is determined to keep its reign as the "King of the Hill." So far, this is the third decade that said automaker is holding the prestigious title in ...
|
|
| |