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Drive Traffic to your Website.Google Adwords.
By Eugenijus Sakalauskas
Do you ever feel like you know just enough about taffic
to be dangerous? Let's see if we can fill in some of
the gaps with the latest info from taffic experts.
Highly targeted traffic is one of the most important
entities in the internet universe. Any website owner
or administrator recognizes the importance of driving
traffic to a website. The success of any website does
not rely entirely on the site itself. You may have a
terrific idea for a website, offer an excellent product
or service, or have an exceptionally designed site
with superb content, but if you do not use the right
strategies to advertise, your site would not attract
the high traffic you need. Attracting targeted traffic
is a task that should be taken seriously for any site
to succeed or make a profit. Fortunately, there are
internet-marketing tools that help the website marketer
to drive traffic to his website. One of the most significant,
and effective, of these tools is Google's Adwords.
Adwords is one of Google's advertising services.
How does Google Adwords work? Google is the largest search
engine on the web receiving over 200 million queries each
day through its various services. As Google is the most
popular search engine today, webmasters are keen on having
their websites achieve a higher ranking in the search
engine results it provides. A high ranking can mean high
traffic for that website. The search engine results page is
also a great venue for advertisers to promote a product or
service through ads and links. Consequently, Google launched
its Adwords service, as a way for businesses to advertise
products and services to a targeted audience. Google Adwords
can guarantee instant traffic. In this service, Google displays
relevant text based ads within its search engine results
page termed as "Sponsored Links". Whenever a particular
keyword is searched on, these relevant links appear in a
separate section giving excellent exposure to the sites
listed.
How do you use Google Adwords? First, you have to open an
account with the Google Adwords Service. Then, you should
indicate your target language and country. This is important
because you would not want your products advertised in
countries where your product or service cannot be sold.
Afterwards, you should now create an ad group. This involves
designing the ad, selecting keywords and determining maximum
cost per click that you are willing to spend and defining
bid amounts. The most important step in creating a successful
Adwords campaign is selecting an effective title tag that
will catch the attention of your target audience. The title
tag, generally a short phrase, is the most important part of
your Adwords campaign so make sure that it is attractive and
catchy. You should describe the website clearly and accurately.
The most effective advertising conveys a clear message to
the target audience. With a clear message, you will be
attracting qualified leads, which can eventually convert to
sale. Thus, the importance of selecting the right keywords
cannot be overemphasized.
There are keyword variations you can adapt to reach more prospects.
Using these varieties, misspellings and derivatives can help
increase the chance of your ads being served. Broad match is
targeting keywords in a loosely defined manner. Here, the ads
appear based on the keywords that have been queried by other
users as opposed to exact match, which calls for the keyword
to match the query exactly. Meanwhile, a keyword phrase set to
phrase match will only appear when the exact phrase is searched on.
A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad,
you must now define a budget in order to maximize exposure.
Google Adwords recommend a daily budget for each campaign.
However, you should determine a budget that is suitable and
affordable. You should also determine the maximum cost per
click. Google will offer a recommended cost per click, but you
do not have to stick with this. Usually, a number one position
is not ideal as it can also attract unwanted traffic and useless
clicks. A number two position is more preferred as it can
filter useless clicks and provide traffic with a higher
conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in
giving your site maximum exposure. Nevertheless, Google Adwords
should not be your sole advertising campaign. It will definitely
help you find the all-important, highly targeted traffic you need.
Now you can be a confident expert on taffic. OK, maybe not an
expert. But you should have something to bring to the table next
time you join a discussion on taffic.
About the Author Eugenijus Sakalauskas
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