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How to overcome telemarketing cold calling barriers
By Jason Morris
Sometimes making cold calls gives us a strange feeling in our
gut. We become stuck, flustered and the phone turns into the
heaviest dumbell you are ever likely to pick up. Unless you
combat this feeling I'm afraid it only gets worse, even getting
to the point where we are a nervous and hate the phone.
However, practice makes perfect and such reluctance is normally
more evident in people that are new to cold calling and
telemarketing in general. Well here's the good news, cold
calling doesn't have to be the nerve tingling dreadful
experience we all know it can be.
In telemarketing we tend to create our own fears. For example
we may be put off making a call to a prospect because he'll be
offended if he's busy, or if we call during lunch he'll be
upset, or he has probably been called a thousand times before
about this particular product, deal or service. It is human
nature to make matters seem worse than what they actually are,
thereby creating our own fears.
As human beings we have great tendancies to make excuses, and
this is especially so in the telemarketing profession. This
can become a sticking point when it comes to cold calling or
even when calling warm leads. We subconciously tell ourselves
that we don't have the correct resources to get the job done
without some other form of external help. We may feel that we
should send some more information first or ask them to fill in
yet another survey.
Three tips for cold calling success
Don't care what anyone else thinks - Separate yourself from
that part of your personality that thinks cold calling is wrong
and a bad way to find new business. Stop kidding yourself and
telling yourself that there is a better way to drum up new
prospects and business which suits your personality better,
such as email, media advertising or direct mail. The real
truth of the fact is that nothing is as effective as
telemarketing when it comes to winning new business.
Define your reluctancies - decide that your call reluctancies
can be managed effectively by highlighting tendancies and
excuses outlined above. Use an approach that seeks to gain
feedback from your calls, and will hopefully show that your
fears are totally unfounded.
Tell yourself you CAN - in telemarketing it is necessary to
tell yourself that you CAN make those calls, and when you do
more new business will follow. Most tendancies and fears are
based on a projection of what you think a prospect will say to
you when you call. This fear builds to the point where one
part of your personality tries to protect the other from what
is only presumed harm, and in actual fact will more than likely
prove to be a falicy.
About the Author
Jason Morris is the business development manager of Intramation
Limited, as well as a co-founder of Business Phone Systems Direct. Intramation Limited and Business Phone Systems Direct
offer a range of services and are also experts in providingtelemarketing and telesales services.
Article Source: http://www.simplysearch4it.com/article/29718.html
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