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This Keyword Research Strategy is Almost Too Easy
By David C. Chase
I have spent literally hundreds of hours reading e-books and other relevant sources for this information. I work professionally as an SEO and have had success in some of the highest margin markets on the web. Over the length of this article I will be sharing with you a system I use to aid me through my efforts.
Ok so lets get started:
I'm going to assume you have a very large keyword list. If you don't have one, or don't know how to create one, read a recently published article I wrote on the subject: How To Conquer Your Competition By Creating a Killer Keyword List.
Ok so now you got a large list of keywords for your website, now what?
Filter your list to the keywords that convert the most sales.
I'm sure you've been told and have even beaten over the head with this quote: 'The longer the keyword phrase the more targeted it usually is, and the higher it will convert'. Yet it baffles me how many times people still overlook this. If you want to spend a year targeting keywords that get bazillions of searches go right ahead, I'll spend a dedicated month getting a top ranking for a longer more targeted phrase. I tend to get the highest conversions from keyword phrases 3-5 words long, but it all varies on the site and market.
Please don't do what everybody else does and use KEI (Keyword Effectiveness Index) as the be-all-end-all solution to keyword research. You'll simply be doing yourself an incredible disservice as that data is not very accurate.
So what is the million dollar secret to finding the keyword in your market that convert the most sales? It's simple- run a massive Adwords pay-per-click campaign.
Google Adwords is a very efficient and inexpensive way to find the keywords that convert the highest possible sales. Create an Adwords account (as the other pay-per-click options don't come close to the accuracy or tracking Google offers). Place all of the keywords you accumulated in your market into a single AdGroup (there are better ways of grouping your ads but its irrelevant in the context of this article). Bid high enough to have a top 8 listing for every word (this will insure many impressions). Also, be sure to integrate the "conversion tool", under the "Tools" tab in your Adwords campaign. Simply paste the bar of code Google gives you on the "thank you" page of the targeted site. This will give you the conversion numbers and ratios that make this technique work. After a few good weeks of impressions you should have a large enough sample to know EXACTLY what keywords are converting at the highest percentage.
Note: Don't be afraid to spend the ten or so dollars on your pay per click campaign, the information this technique reveals is worth thousands alone.
Jot down the keywords that converted at the highest percent; you now have an edge on 99% of the competition in your market. If you dont know what to do with this valueable information, I'll show you in my next article: Are You Making this Million Dollar Mistake When Choosing Your Keywords?
About the Author
David C. Chase is giving away his new, quick and easy SEO mini-course to the first 250 people who sign up. "The 7 Simple, yet Wildly Successful Strategies for SEO". Click here to get your copy while they are still free.
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