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  Category: Articles » Business » Marketing & Promotion » Article

Marketing Techniques That Work

By Paul Kellum

So what is marketing really all about? The following report
includes some fascinating information about marketing--info you
can use, not just the old stuff they used to tell you.

The Internet offers many means of affordable marketing, often
with full-color imagery to go along with text. And multimedia
components add some spice to the mix and increase online
visitors and purchases. Here are some top Internet marketing
techniques to help increase your sales and income.

1. DIRECTORY - Create your own directory on a specific industry
topic, placing your own ad or banner along the top. Then invite
others to add their website links via a link exchange program,
listing themselves in your directory. This will result in lots
of free advertising for you as your directory expands with links
across the World Wide Web. Enter "link exchange software" into
your favorite search engine for help with setup.

2. TEACH A COURSE Write out a simple step-by-step
instructional class in your area of expertise. Then break it up
into smaller segments and set them up in an autoresponder as
email messages with your ads included at the top and / or bottom
of each message. Invite website visitors to sign up through on
online form or email subscription address offered through the
autoresponder service. Then as people sign up, they will learn
more about you and your products and services.

See how much you can learn about marketing when you take a
little time to read a well-researched article? Don't miss out
on the rest of this great information.

3. EZINE EBOOK Forget about small daily or weekly ezines. Try
publishing one large monthly e-zine as an e-book format,
preferably an Adobe .pdf file. Include a large number of
articles with each issue and regularly featured areas like
inspirational quotes, industry tips, favorite sites and advice
from the pros. Also insert full-color graphics, multimedia
components like audio file links, if you like, and ads. Then you
can charge a monthly rate, with an annual discounted package
purchase, and sell advertising spots.

4. TIP OF THE DAY Set up your own Tip of the Day targeting
your own area of expertise, relating to your own products and
services. You can set it up on your website in a targeted box,
via autoresponder, a blog, an RSS feed, an audio file or others
means of communication. Add your own ad along with your tip for
whichever product or service you want to target or maybe even
your own online store for all. This will gently remind your
target audience where to go to learn more.

In summary, by using Internet Marketing techniques customized to
fit your own products and services, you can reach out and
increase your website traffic and purchase opportunities.
Internet marketing can mean a more affordable way to grow your
business. Now might be a good time to write down the main
points covered above. The act of putting it down on paper will
help you remember what's important about marketing.
About the Author
Paul Kellum is an internet marketer who teaches other marketers how to drive traffic to their websites, and as a result, make more sales. To see the tools he uses,and the programs he recommends, visit:

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