| |
Web Hosting For Small Businesses
By Alex Hamilton
Since 1997, SiteSell.com books, courses and software have delivered "E-commerce For the Rest of Us." Hundreds of thousands of entrepreneurs and small businesses outperform larger, well-financed competitors.
Clients tell us what they need to succeed. We listen. The result?
Site Build It!
Site Build It! ("SBI!") is Web hosting that works. It is the only all-in-one site-brainstorming-building-hosting-and-marketing step-by-step system of software tools that delivers thriving, profitable businesses.
What is different about SBI! sites? They succeed. Top 3%.
Traffic Building Results
There are over 56 million sites on the Web. 1,000 randomly selected Site Build It! ("SBI!") sites were recently studied.
All statistics are according to Netcraft.com, a leading Net demographic firm and according to Alexa.com, the leading traffic-measurement company. Netcraft tracks the Web hosting industry intensively. Alexa is owned by Amazon.com and powered by Google -- it measures traffic-popularity based on 10 million surfers.
Summary of Results
35% of SBI! sites ranked in the top 1% of all sites (i.e., their Alexa Traffic Rank was in the Top 560,000, higher than 99% of all sites on the Web).
53% were in the top 2%
62% scored in the top 3%.
This survey was first performed 2 years earlier. How does the current survey compare? SBI! site owners were doing well 2 years ago. And they are doing even better now, ranking higher despite "competition" from far more Web sites.
As the years go by, as the Web becomes more and more competitive, the natural and powerful process-and-tools of SBI! gets stronger.
What is different about SBI! sites? They succeed. Top 3%. SHOW
Only SBI! provides...
a natural, powerful process (C T P M)
all the tools necessary to execute the process, and
success, documented by verifiable, objective proof.
No other Web hosting environment delivers and proves success.
They would if they could.
Who Are SBI! Owners?
SBI! owners are "The Anti-GetRichQuick." Motivated and forward-looking-&-moving, they focus upon building businesses that will generate profits for the rest of their lives.
They are patient, positive people. They know a real business that lasts is not about "getting a site up, cheap-quick-&-easy today." Many people, unfortunately, are too impatient to build real businesses. That is why they fall for brilliant, convincing "Get Rich Quick" ("GRQ") sales copy over and over, always believing that "this one is different." (GRQ, of course, does not exist. If it did, why would anyone sell it? They'd use it.)
On a more subtle level, it is the same reason why so many prospective small business people fall for the "Cheap-Quick-&-Easy" message of the large, old-fashioned Web hosts. More on this shortly. SBI! owners meet at a special place. Together at the forums, they form the single best small business, help-and-be-helped, resource in the world. (Over 60 forums cover every conceivable business-building subject.)
What else is different about SBI! owners?
The SBI! Community
Members are diverse in every way...
geographically - from all over the globe, thousands from every continent.
business type - every kind of business is represented (home businesses of all kinds, infopreneurs, e-tail, etc.).
niche - a cornucopia of niches is dominated by SBI! owners.
This wide array of countries, businesses and niches come together at the world's most constructive small business meeting place, the SBI! Forums. These motivated, high-energy, help & be helped forums are where this diverse group reveals...
one core value ("Work Smarter"), and
one common goal ("Success").
No nonsense, no gossip, no flames. Sheer progress. High spirits. The forums truly are...
The Place For Friendly, Success-Focused Discussion
They build sites which drive traffic and income. They do it without spending thousands of dollars on designers, Webmasters and Search Engine experts.
What else is different about SBI! owners? SHOW They build sites which drive traffic and income. They do it without spending thousands of dollars on designers, Webmasters and Search Engine experts.
"Park It Over There In The Corner"
99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate".
The "churn rate" measures failure flux. This is the flow of small business sites from various large Web hosts to others, month to month. It is an excellent indication of the failure rate.
How bad is the churn problem? Here is one indication...
Expensive industry services exist that track the churn. They track every possible factor... except success.
Why do small businesses churn? Desperation.
Small businesses are failing online, massively. Failure causes them to look for another small business Web hosting solution.
Why do small businesses fail? "The Lure." For example, when you see $2.99/month Web hosting, it hooks you.
More advertising (ex., the lure of "free hosting for six months") convinces you to switch Web hosts. One year later, still facing low traffic and financial losses, you are on the hunt again.
That is churn.
Unfortunately...
It is easier for the Web hosting industry to spend astronomical marketing dollars to fight over the churn than it is to make small businesses succeed. It's an old axiom in business to "market to the dissatisfied in a commodity business."
And there are millions of very dissatisfied small business customers out there, all failing.
Compare the churn approach (of standard Web hosting) to SBI!...
This old-fashioned, standard form of hosting dooms small businesses from the start.
99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate". SHOW This old-fashioned, standard form of hosting dooms small businesses from the start.
SBI! is modern Web hosting, complete with all the tools you need. If "Web hosting" was "transportation," SBI! would be a NASCAR or F1 automobile, complete with a full staff of automated pit crew and coaches, that you drive to victory.
What about regular, old-fashioned Web hosts (ex., 1&1, interland, verio, yahoo, aol)? "Park it over there in the corner." You rent space on their computers. You pay extra for tools (ex., e-zines, traffic-building) and staff (ex., designer, Webmaster and Search Engine expert).
Instead of churn, SBI! tracks success. The Top 3% Rate is just one of many ways that we track and prove success via respected, objective 3rd party services.
And what about those "would-if-they-could" companies? Instead of proof, they advertise the lure of "Cheap" and "Quick & Easy."
HIDE THISAdvertising Strategies Of
The Small Business Web Hosting Industry
Advertising! The Hook Is Set...
The two major promotional messages by the large, old-fashioned small business Web hosts are simple and effective. They also do great harm because of that effectiveness. Here they are...
Message #1: "Cheap!"
Companies now offer "$2.99/month hosting"... you can even get "free business hosting for six months!" Large Web hosts fight tooth-and-nail for new business, even offering domain names for as little as $2.99/year.
How can they offer cheap/free hosting? Unlimited sites? It's actually a sure sign that their sites fail. Why? They can afford the "lure of cheap" because their sites cost almost nothing to host...
Near zero bandwidth expense (due to near-zero traffic)
Low CPU (computer power) expense (no built-in, database-integrated, a-to-z, software-tools-and-process to help you build a site that succeeds).
What does the "free/cheap lure" cost the Web host? At most, a few dollars. But the hook is set.
What does the lure cost that hopeful small business person? S/he is about to lose a year and thousands of dollars before realizing what is already destined... failure.
Message #2: "Quick & Easy!"
Even the "Biggest Brand Companies" promise your site will be up and "ready to do business in less than a day." This false promise is an effective lure.
It really is easy to merely "get a site up fast." That's why Web hosts "throw in" a free sitebuilder that anyone (even "beginners") can use to put something (anything!) up quickly.
Web hosts know that you will spend a lot of time and money trying to make that quickly-built site a success after they hook you. However...
Building a profitable site (one that generates targeted traffic without advertising) is like building a solid, quality house. You must build it properly from Day 1, from the ground up.
The "lure of FAST" is as seductive as the "lure of CHEAP." It is so tempting. Millions fall for it. By the time you realize this, it's too late. The hook is set deep.
Once again, the small business client loses time and money, up to years and tens of thousands of dollars, before realizing that "the Net doesn't work."
Summary
The old-fashioned Web hosting industry sets the hook. Then it lives off upsell and churn. Upsell? Yes, you pay more for every extra feature or tool, none of which have been designed to work together.
Compare that to the modern SBI! approach. No hook. No churn. No upsell (everything is included in SBI!'s integrated system of process and tools).
Just move forward and succeed.
And what about those "would-if-they-could" companies? Instead of proof, they advertise the lure of "Cheap" and "Quick & Easy." SHOW
How ridiculous has "the lure" become? This press release from a major Web-host-tracking service explains clearly that $2.99/month is intended "to attract" (i.e., lure) "Beginner Accounts." And what do "beginners" receive?
A domain name. Gigabytes of storage space. Loads of bandwidth. Even a MySQL database. The article goes on to explain how major Web hosts are competing on the basis of disk space, bandwidth, and price. But...
Doesn't Anyone Care About Success?
What are "beginners" supposed to do with storage space, bandwidth, and a MySQL database?
It's like receiving some of the parts to an automobile. Not only does it not come with a turbocharger (you can buy one for only $49.95/month), you have to assemble the accelerator, clutch, brakes and ignition.
Yes, you have to buy specialized power tools and skilled personnel to put it all together before you even take it out of the garage... then fix it when it "doesn't work."
By the time you have done that and "parked it over there" (you never do learn how to really drive it), SBI! owners ("beginner" to "pro Webmaster") have driven their NASCAR (or F1 if you prefer) around the globe. And after you compare apples-to-apples, you've done it at a fraction of the cost.
Bottom line?
SBI! lets you focus on driving your car. Just turn the key and you're away. Of course, you do have to actually drive your car. In other words, it still takes work to build a real business. SBI! handles all the behind-the-scenes expertise so you can focus on that... building your business.
Cheap-Quick-&-Easy has never worked in business. No such lure (ex., $3 domains, free hosting, instant sites) should impact your decision on where to place your income-generating future. It is far too serious -- the lure is an insult to serious business people.
What does matter?
A track record of success, accompanied by rock-solid proof.
What else matters? Your circumstances...
You should make a well-informed, organized, hype-free decision. Try this decision-making software. After you run through its example, enter any Web host you may be considering, add any factors that are important to you. You will make the right choice.
After all, Site Build It! may not be right for you -- if it's not, you'll know. You will also find this free decision-making tool invaluable for making any tough decision (from business to romance) quickly and easily.
What does not matter?
TV advertising
big brand names
endless technical specifications
free domains, free hosting, free anything
instant Web sites or stores
claims of "all the tools you need to succeed" (insist on proof, not claims).
Working SBI!-Smart Guarantees Success
The right process, the right tools, correctly applied at the right time -- that is how you grow long-term profits. And that is how SBI! works.
The SBI! process and complete set of tools remove all the technical barriers, all the tedious work, all the Internet mysteries (ex., Search Engine mastery). It reduces the work and time to build an effective site by 90%.
And it reduces expense by more than 90%. You can do it yourself, without expensive (non-SBI!) Webmasters, designers and Search Engine Optimizers. You will actually do better. Yes, "ordinary" SBI! owners outperform the "pros."
Naturally, some smart pros are discovering SBI! and offering success, instead of "just another site," to their clients. If you don't have time to "do it yourself," hire one. You'll save money, be successful and be able to maintain your own site, if you like. More on this later. All you have to do is focus on your business. All we do is focus on your success.
The result?
SBI! owners consistently build profitable businesses. They succeed in less time, spending far fewer dollars, than "the 99%" take to ultimately fail.
Protect Yourself
You have almost certainly been exposed to the false promises of Web hosting ads... "cheap" and "quick-and-easy." And you will see them again. What do you not see?
Beyond the advertising lies the 99% failure rate of old-fashioned Web hosting. Instead, we are proud to showcase the modern SBI! reality, best symbolized by our Family Bulletin Board.
Your time is precious -- it is the only resource that cannot be renewed or recuperated. So protect yourself against false starts and dead ends with this fool-proof evaluation strategy...
Insist Upon A Track Record Of Success
Every major small business Web hosting solution offers a variation on the Cheap-Quick-&-Easy theme. Be ready for it. Recognize it.
Most Web hosting companies do not even mention success. Some offer a few success stories (nice-looking sites with dismal Alexa traffic rankings) as "proof." Compare those against SBI!'s well-documented, verifiable case studies, against the hundreds of Top 1% Alexa-ranked sites.
Compare proof-by-proof with any other small business Web host you consider. Measure it against SiteSell's proof. There is no comparison. And there can only be one reason for that.
No other company can prove it. Given all the time and money that they spend on marketing, the following is certain...
They would if they could.
While Site Build It! has rapidly grown into the flagship product, SiteSell.com offers other products that solve online small business problems, no matter what your circumstances...
20-person company, unhappy with your site's results?
starting a serious new business on the Net?
want to sell your service online?
using your Web site to boost your offline business?
building a business from home for additional revenue?
Whatever your e-commerce goals and expectations are, you'll find what over 100,000 others already know and proclaim... SiteSell products OVERdeliver. The widely acclaimed best-of-breed Make Your ____ Sell! books and software (below) help you use the Net most successfully for your business (or business-to-be).
Doing business online successfully is really not complicated...
1) Deliver good products or services that people need or want.
2) Build sites that PREsell and then sell.
3) Attract targeted traffic cost-effectively.
4) Automate as you grow.
Do that... and you'll beat larger, high-profile companies... like a drum. That's our job... help you become a world-class drum-beater, just like we've helped over 100,000 other small businesses.
For further details please visit the Sitsell website at http://www.sitesell.com/webmarket64.html
About the Author
Aspiring super affiliate
Article Source: http://www.simplysearch4it.com/article/28516.html
| If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/28516.html" as shown above and make it hyperlinked. |
| |
|
