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Using Product Recommendations To Increase Your Bottom Line
By Eugenijus Sakalauskas
The following article covers a topic that has recently
moved to center stage--at least it seems that way. If you've
been thinking you need to know more about it, here's
your opportunity.
In affiliate marketing, there are many ways in which
you can increase your earnings and maintain the account
that you have worked so hard for already. Most of the
techniques and tactics can be learned easily. No need
to go anywhere and any further. They are available online,
24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate
marketing bottom line and sale is through the use of product
recommendations. Many marketers know that this is one of
the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they
will definitely trust your recommendations. Be very careful
in using this approach, though. If you start promoting
everything by recommendation, your credibility will actually
wear thin. This is seen especially when recommendations are
seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about
a given product or service. Rather than lose any points
for you, this will make your recommendation more realistic
and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what
you are offering, they will be more than delighted to learn
what is good about the product, what is not so good, and how
the product will benefit them.
When you are recommending a certain product, there are some
things to remember on how to make it work effectively and for
your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes
in direct proportion to trust. If your visitors feel and believe
that you are an expert in your niche, they are more inclined
to making that purchase. On the other hand, if you are not exuding
any confidence and self-assurance in endorsing your products,
they will probably feel that same way and will go in search of
another product or service which is more believable.
How do you establish this aura of expertise? By offering unique
and new solutions they would not get anywhere else. Show proof
that what you are promoting works as promised. Display prominent
testimonials and endorsements from respected and known personalities,
in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident,
than to scream and seek attention. Besides, you would not want to
sound unprofessional and have that thinking stick to your potential
customers and clients, now would you? Best to appear cool and
self-assured at the same time.
And remember; prospects are not stupid. They are actually turning
to experts and may already know the things that you know. If you
back up your claims with hard facts and data, they would gladly
put down hundreds, or even thousands worth of money to your
promotions. But if you don't, they are smart enough to try and look
at your competitors and what they are offering.
While recommending a product, it is also important that you give
out promotional freebies. People are already familiar with the
concept of offering freebies to promoting your won products. But
very few people do this to promote affiliate products. Try to offer
freebies that can promote or even have some information about your
products or services.
Before you add recommendations to you product, it is given that you
should try and test the product and support. Do not run the risk
of promoting junk products and services. Just think how long it
took you to build credibility and trust among your visitors. All
that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100%
confidence in. Test the product support before you begin to ensure
that the people you are referring it to would not be left high and
dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies
you are using. You may not be focusing on the recommendations that
your products need to have. You plan of action is sometimes not the
only thing that is making your program works.
Try product recommendation and be among those few who have proven
its worth.
Now that wasn't hard at all, was it? And you've earned a wealth
of knowledge, just from taking some time to study an expert's word
on affiliate.
About the Author
Eugenijus Sakalauskas
E-Ezine - Free marketing recourses,
website promotion tips
http://ezine.pluginnetproefit.com/
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Article Source: http://www.simplysearch4it.com/article/28127.html
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