How To Use Autoresponders To Increase Your Sales
By Ken Hill
Using autoresponders will help you to close more sales through consistent and effective follow up of your visitors.
With your autoresponders you'll be able to:
- Educate your visitors about your product
- Share the benefits of purchasing your product
- Increase your credibility
- Build up your visitors' trust in you
- Continue to keep your marketing message on your visitors' minds so that when your visitors are ready to purchase from you, they will.
Some profitable ways to use autoresponders:
1. Publish an ezine
Done right, your ezine will provide you with a powerful way to promote your products, special offers, and also your affiliate programs.
Your ezine can also provide you with an extra income, once it's large enough for you to start selling ads to your readers and visitors.
Begin promoting your ezine by including your subscription form and also your link to your sign up page on all your pages.
Also use a "popover" to plug your ezine and direct your visitors to either fill out your subscription form or visit your sign up page.
In addition, get the word out about your ezine by submitting it to ezine directories and ezine announcement lists.
Because these submissions can be very tedious, it's wise to use ezine promotion software to handle much of this time-consuming work for you.
That way you'll be able to concentrate more on your ezine's content and also on effectively marketing your business.
2. Offer a free email course.
The key to your winning course is your content.
Give your readers useful content, and they'll view you as a credible source of information and your product's value will increase in their eyes.
If your an article writer, you can use your articles as the basis of your course.
Because your articles are on topics of interest to your target audience, using them will enable you to create a course that both appeals to your visitors and provides them with information that they'll find to be very useful.
Simply choose a few related articles that cover different aspects of what you would like to write about. Then use these articles as your guide for writing the different parts of your new course.
3. Follow up with people that take you up on your free download or trial.
Start the follow up process by asking your visitor to fill out your subscription box or form in order to access her free trial.
On your "thank you" page, let her know that she'll need to confirm her subscription, and that after she does that she'll get her link to start her trial in her welcome email.
Give your visitor a strong incentive for taking you up on your offer.
For example, if you were offering a trial of your article submission software, you could offer an ebook that shares how to write articles and properly promote them to article directories and announcement lists as your special bonus.
4. Offer an article announcement list.
Your list will help you to get your articles published more frequently by webmasters and ezine publishers that have audiences that are interested in what you write about.
Your list can also help you promote your affiliate program and get more new affiliate sign ups.
In your publishing guidelines, let your subscribers know that they can earn money by rebranding your articles with their affiliate links in your "About the Author" section.
Your subscribers will be more apt to publish your articles, and you'll be able to get more new affiliates that have responsive subscribers and targeted traffic that they can promote your business to.
5. Offer a training course to your affiliates.
Savvy marketers know that to have a successful affiliate program, they need to invest in the success of their affiliates.
One powerful way to do this is to make a generic training course available to them by autoresponder.
Through your course, you'll be able to provide your affiliates with valuable tips and strategies and elevate your profits by helping your new affiliates get started fast.
Make your course available on your affiliate sign up page/info page and also within your affiliates "control panel" where they check their stats.
If you run a two-tier affiliate program, your course can also be used as a smart promotional tool for your affiliates.
Just have your affiliates give your course away to their visitors or subscribers, and they'll be able to increase their commissions by referring more new affiliates into their second tiers that will successfully promote your biz.
About the Author
Ken runs the Net Pro Marketer where you'll find informative articles on business, marketing, and ezine publishing. Browse through the articles or submit your own at: http://www.netpromarketer.com
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