Article Categories
» Arts & Entertainment
» Automotive
» Business
» Careers & Jobs
» Education & Reference
» Finance
» Food & Drink
» Health & Fitness
» Home & Family
» Internet & Online Businesses
» Miscellaneous
» Self Improvement
» Shopping
» Society & News
» Sports & Recreation
» Technology
» Travel & Leisure
» Writing & Speaking

  Listed Article

  Category: Articles » Business » Marketing & Promotion » Article
 

How To Make Profit With Market Segmentation




By Dr. Roberto A. Bonomi

MARKET SEGMENTATION

Market Segmentation is a simple concept, that can help your business to gain an advantage, even in very competitive online categories.

You know that 20 percent of buyers consume 80 percent of your product, so the idea of market segmentation is that you could sell much more products with much less effort if you can identify that 20 percent and find others like them.

People that's interested in it, and consume your product, can be thought as a market segment. So the idea behind market segmentation is to target, communicate, sell and obtain feedback of your best customers.

In order to survive and prosper as a company, you need to chose the right segment fo the market, then you will achieve large sales volume and profitability

In a market segmentation campaign, to choose the right segment of market, the segments should be:

* measurable
* big enough to generate good sales volume
* reachable by your company's distribution methods

You must also know wich are the similar products that can be offered to your buyers, and your competitor's sales strategy.

You need to satisfy and keep those consumers that love your products or services, being aware that new products are going to be offered to them and with different strategies.

And of course, once you have segmented your market, you must offer different products and may be use different sales strategies for the different segments.

In example if you offer sport shoes, the market segmentation can be done by sport or by gender, and then further segment your market with specialized models for each sport, gender and age.

As you know, we are a home business site. Many people is interested in having their own home business, but, do they all want the same?

You can be shure that not everybody wants the same, and that's why we have

- The Monthly Residual Income Program for those that want to build a big business with hundreds of affiliates working for them
- Make Money With Your Own Web Site for those that want to start their home business owning a web site
- How to Sell on The Web for those that want to become marketing experts
- The Viral Marketing Secrets for those that believe that viral marketing is the best marketing too that you can use
- etc.

Every time that a new product's idea comes to your mind, you must first estimate the size of your target market, to know if there are going to be enough buyers to provide you enough sales and profits.

Another important issue, is that you must try to sell more than once to the same prospects. 30% of people that already bought from you, will want to buy again.

So if you offer a product that is bought once in a lifetime, unless you have such a big market that you don't care, you should try to find something else to offer to your segment of the market.

To your success

Written by Dr. Roberto A. Bonomi

 
 
About the Author
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com and invites you to post free your own articles, or find free articles for your web site or ezine at http://articles.drbonomi.com

Article Source: http://www.simplysearch4it.com/article/27199.html
 
If you wish to add the above article to your website or newsletters then please include the "Article Source: http://www.simplysearch4it.com/article/27199.html" as shown above and make it hyperlinked.



  Some other articles by Dr. Roberto A. Bonomi
Why should you care about return traffic
The secret of a home business web site's success is the traffic to your web site.. And all you have to do is to attract as many new visitors as possible. Right? ...

Spam guard your business
Have you started or are you thinking in starting an easy home business? Then be carefull because spam guard may harm your business! I ...

Targeted Traffic Is The Secret For Good Sales!
What's a targeted traffic made of? The people that wants to find on Internet, what you are offering on your web site, and ...

Are Top Web Sites Good For Everybody?
Top web sites are site lists focused around a common topic, for example clip art, pets, music etc. Sites on these lists are ranked in order of "votes" - the site that gets ...

The Viral Marketing Secrets Free Ebook
A free viral marketing system's knowledge can Change Your Online Business Forever... From the Computer of Dr. Bonomi Re: The Free Viral Marketing System's Secrets eBook Dear Friend, This ...

Karma versus Meditation
The Karma lives with us, the karma is part of our lives from the very moment of our birth to the moment of our death, because every time that ...

  
  Recent Articles
The Affiliate Marketing Network Advantage
by Laurie Raphael

Marketing your business online
by Candy Steele

Public Relations
by Ismael D. Tabije

Thirteen Step Action Plan For Everyone, That Needs More Business Now.
by Paul Douglas

Article Marketing & List Building: How to Promote Your Ezine & Build Your Own Hyper-Responsive List
by Eric Gruber

How To Build An Opt In List And Your Business
by Dencho Denchev

4 color printing in business cards and posters; You cannot have it any other way
by Florie Lyn Masarate

Plumbing marketing approaches that make your business work with a profit
by Ken Wilson

Builders projects in India
by yaken schecher

What You Should Know To Build Your Affiliate Web Site
by Laurie Raphael

Professional Logo Design: The Foundation To A Powerful Brand
by Alfred Anderson

Equipment, cost and communication; What good printers are made of
by Florie Lyn Masarate

Can't connect to database