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How To Get More Customers Just By Knowing Their Name!
By Ken Ajoku
In this article you will learn the importance of knowing your customers name and the positive impact that it has when conducting business.
Whether you greet your customers personally or on the phone it's always a good idea to know them by their name.
If you don't know their name, simply ask them. You may say in response, "that's a lovely name!" or "How do you spell that so that I can remember it?"
There is a big difference between saying "oh you", "hello sir", "hello madam" compared to "hi Jack" or "hi Jane, how are you?" There is something very special about being referred to by your name. Your customer will know that you are addressing them and them only.
This is a very powerful communicational marketing tool that you can use with your customers at all times.
When we send out Christmas cards to our customers we always make sure that we include our customer's name and that we spell it correctly. We also include leaflets on any current promotions that we are doing and guaranteed we get a good customer response rate.
So what have we learnt here today? Always spell your customer's name correctly. Ask your customer how they spell their name, check it with them and spell it correctly every time. On your customers invoices, Christmas cards, birthday cards, promotional materials, or whatever it may be. Get this right and you will be pleasantly surprised by the impact it has.
For the last eleven years I have been working with both individuals and (SME), Small to Medium Sized Enterprises to help them to maximise their profit levels. I have accomplished staggering results using marketing techniques such as the one that I have shared with you today. So take this marketing tip today and use it to promote and boost your business.
About the Author Ken Ajoku is the author of "45 Powerful Marketing Strategies". http://www.kajoku.biz/45-powerful-marketing-strategies.htm
To receive for FREE "The Secrets of Powerful Marketing", a seven part course by email worth £199.99 visit http://www.kajoku.biz now!
Also check out http://www.kajoku.biz/internet-marketing-tools/ for all your Internet marketing Tools.
This is an excerpt from my marketing book "45 Powerful Marketing Strategies That Will Not Only Make Your Business GROW! But Will Also Make You More Profits! Keep a look out for more of my Powerful Strategies coming soon.
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Some other articles by Ken Ajoku | |
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