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Enigmatic Colors for your Website
By Maricon Williams
A spectrum of colors embraces our world. They are everywhere. They are in each of us.
In everything we do and anywhere we go, there are colors. In fact, colors influence us in a considerable extent. The truth is that, over 80% of visual information is linked to colors.
Colors make us strong or weak, hot or cold, wild or tame, ecstatic or melancholic and a lot more. Colors can influence our behavior, feelings and psyche. In fact, colors can also make us interested in things or the other way around. This is the very reason why choosing the right colors for web design is as indispensable as other elements.
Web design that yields a successful marketing result is sensitive to the meaning and appearance of colors. It considers cultural backgrounds, gender and the likes and dislikes of the target market.
Colors can sheer boredom and garishness. Thus, those colors that sheer the same must be avoided. Arrangement of shades, tints and textures must complement the goal of your website.
Many web designers overlook the use of enigmatic colors. Some are neglecting the reason why color must be the topmost priority in designing.
Color can bring life to any image, text or graphics. It can create the atmosphere needed in order to capture the viewer's decision and loyalty. It harmonizes ambiance, purpose and emotions.
Web browsers perceive 256 colors. However, there are times when the number may not appear as such because no browser shares the same 256-color pallet. These days, web browsers are sharing 216 common colors. Thus, in order to complement to other web browsers, web designers must stick to the 216-color pallet. In order for the browser to display that particular color, it will need tiny dots from the colors native to the browser. The process is called dithering.
Eye fatigue is one of the important considerations in designing a web site. Thus, avoid colors that are exhaustive to the eyes. It can result to disaster and can further result to giving of wrong notion or idea to the viewers. Colors like red and yellow, strains the eye faster than any other colors. Thus, limit the use of these colors. Use them on areas that need emphasis and focus. This will surely pull viewers attention. Other that those areas - a big no-no!
Verdict: In web designing, one must use browser safe color. Nonetheless, caution must be exercised.
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